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Foundations of International Marketing by Beaton, Harold Paperback Book The

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Foundations of International Marketing
Book Title
Foundations of International Marketing
ISBN
1861521642
EAN
9781861521644
Binding
Paperback / softback
Date of Publication
19980611
Release Title
Foundations of International Marketing
Artist
Beaton, Harold
Brand
N/A
Colour
N/A
Publication Year
1998
Type
Textbook
Format
Paperback
Language
English
Publication Name
Foundations of International Marketing
Item Height
241mm
Author
Steve Johnston, Harold Beaton
Publisher
Cengage Learning Emea
Item Width
182mm
Subject
Marketing, Business
Item Weight
431g
Number of Pages
320 Pages

About this product

Product Information

Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.

Product Identifiers

Publisher
Cengage Learning Emea
ISBN-13
9781861521644
eBay Product ID (ePID)
91501354

Product Key Features

Author
Steve Johnston, Harold Beaton
Publication Name
Foundations of International Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1998
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
241mm
Item Width
182mm
Item Weight
431g

Additional Product Features

Title_Author
Harold Beaton, Steve Johnston
Country/Region of Manufacture
United Kingdom

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WORLD OF BOOKS LIMITED
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  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
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  • 06437594
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