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Principles of Service Marketing and Management: Un... by Wright, Lauren Hardback
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Item specifics
- Condition
- Title
- Principles of Service Marketing and Management: United States ...
- Book Title
- Principles of Service Marketing and Management: United States ...
- ISBN
- 0130404675
- EAN
- 9780130404671
- Binding
- Hardback
- Date of Publication
- 20010824
- Release Title
- Principles of Service Marketing and Management: United States ...
- Artist
- Wright, Lauren
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2001
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Principles of Service Marketing and Management: United States Edition
- Item Height
- 261mm
- Publisher
- Pearson Education (US)
- Item Width
- 209mm
- Subject
- Management, Marketing
- Item Weight
- 1050g
- Number of Pages
- 436 Pages
About this product
Product Information
For undergraduate courses in Service Marketing and Management. This book presents an integrated approach to the study of services that places marketing issues within a broader general management context and shows how service organizations differ in many important respects from manufacturing businesses. The text includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice, and includes 9 cases. *NEW- Concept of integrated service management. Employs the new 8Ps framework for managing service businesses. - Develops explicit links between marketing, operations, and human resources. *NEW- Added chapter on technology in services. - Integrates technology issues discussed throughout the text and presents them from a strategic perspective. *NEW- Added chapter on service leadership- Looks at marketing's role in the service firm, and the need to integrate marketing strategies with those in operations and human resources functions. *NEW- Enhanced treatment of service pricing. - Captures student interest with discussions of activity-based costing, yield management, and the introduction of new types of service fees. *Nine relatively short, modern cases. Of varying levels of difficulty. - Enables students to apply what they have learned to real-world settings and fully understand the complexities of service management including the interactions between marketing, operations, and human resources.
Product Identifiers
Publisher
Pearson Education (US)
ISBN-13
9780130404671
eBay Product ID (ePID)
87684184
Product Key Features
Publication Name
Principles of Service Marketing and Management: United States Edition
Format
Hardcover
Language
English
Subject
Management, Marketing
Publication Year
2001
Type
Textbook
Number of Pages
436 Pages
Dimensions
Item Height
261mm
Item Width
209mm
Item Weight
1050g
Additional Product Features
Country/Region of Manufacture
United States
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WORLD OF BOOKS LIMITED
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