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Key Account Management: Tools and Techniques for Achievin... by Cheverton, Peter

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eBay item number:143951135173
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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Key Account Management: Tools and Techniques for Achieving Pro...
Book Title
Key Account Management: Tools and Techniques for Achieving Pro...
ISBN
0749463511
EAN
9780749463519
Binding
Paperback / softback
Date of Publication
20120103
Release Title
Key Account Management: Tools and Techniques for Achieving Pro...
Artist
Cheverton, Peter
Brand
N/A
Colour
N/A
Publication Year
2012
Type
Textbook
Format
Paperback
Language
English
Publication Name
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Item Height
240mm
Author
Peter Cheverton
Publisher
Kogan Page LTD
Item Width
171mm
Subject
Management
Item Weight
686g
Number of Pages
400 Pages

About this product

Product Information

Very few books take the long-term, team-selling strategic view of key account management that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining, and developing key customers. Based on real and current experience of companies facing the KAM challenge, it provides tools for use in the real world that will help plan strategy.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749463519
eBay Product ID (ePID)
111533928

Product Key Features

Author
Peter Cheverton
Publication Name
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Format
Paperback
Language
English
Subject
Management
Publication Year
2012
Type
Textbook
Number of Pages
400 Pages

Dimensions

Item Height
240mm
Item Width
171mm
Item Weight
686g

Additional Product Features

Title_Author
Peter Cheverton
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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Value added tax number:
  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
Trade registration number:
  • 06437594
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