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Decoding the Irrational Consumer: How to Commission, Run a... by Bridger, Darren
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eBay item number:143968528208
Item specifics
- Condition
- Title
- Decoding the Irrational Consumer: How to Commission, Run and G...
- Book Title
- Decoding the Irrational Consumer: How to Commission, Run and G...
- ISBN
- 0749473843
- EAN
- 9780749473846
- Binding
- Paperback / softback
- Date of Publication
- 20150803
- Release Title
- Decoding the Irrational Consumer: How to Commission, Run and G...
- Artist
- Bridger, Darren
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research
- Item Height
- 234mm
- Publisher
- Kogan Page LTD
- Item Width
- 156mm
- Subject
- Marketing
- Item Weight
- 345g
- Number of Pages
- 224 Pages
About this product
Product Information
Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. Decoding the Irrational Consumer presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. The book is also suppotrted by an online guide for students and lecturers with helpful chapter summaries.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749473846
eBay Product ID (ePID)
213392729
Product Key Features
Publication Name
Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
345g
Additional Product Features
Series Title
Marketing Science
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
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- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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Seller assumes all responsibility for this listing.
eBay item number:143968528208
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