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Corporate Communication by Paul A. Argenti

by Paul A. Argenti | PB | Good
Condition:
Good
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreAbout condition
Price:
US $4.09
ApproximatelyEUR 3.78
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Located in: Aurora, Illinois, United States
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Estimated between Sat, 18 May and Tue, 21 May to 43230
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Last updated on 10 Jan, 2024 12:07:02 GMTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Weight
1 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780072990546
Publication Name
Corporate Communication
Item Length
9in
Publisher
McGraw-Hill Higher Education
Publication Year
2005
Type
Textbook
Format
Perfect
Language
English
Item Height
0.5in
Author
Paul A. Argenti
Features
Revised
Item Width
7in
Item Weight
14.6 Oz
Number of Pages
288 Pages

About this product

Product Information

Argenti's Corporate Communication was the first text to tackle this subject, and now in its fourth edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century, and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years - mistrust and skepticism of corporate entities is high, as are expectations that companies will give back to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0072990546
ISBN-13
9780072990546
eBay Product ID (ePID)
48688360

Product Key Features

Author
Paul A. Argenti
Publication Name
Corporate Communication
Format
Perfect
Language
English
Features
Revised
Publication Year
2005
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Length
9in
Item Height
0.5in
Item Width
7in
Item Weight
14.6 Oz

Additional Product Features

Lc Classification Number
Hd30.3.A73 2007
Edition Description
Revised Edition
Edition Number
4
Table of Content
1. The Changing Environment for Business Case: Arthur Andersen 2. Communicating Strategically Case: Fletcher Electronics 3. An Overview of the Corporate Communication Function Case: Dell Computer Corporation 4. Identity, Image and Reputation Case: GE Identity Program 5. Corporate Advertising Exercise: Corporate Ad Samples 6. Media Relations Case: Adolph Coors Company 7. Internal Communication Case: Claremont Publishing 8. Investor Relations Case: Steelcase, Inc. 9. Government Relations Case: Disney's America Theme Park 10. Crisis Communications Case: Dow Corning
Copyright Date
2007
Target Audience
College Audience
Topic
Business Communication / General
Lccn
2005-056297
Dewey Decimal
658.4/5
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

Item description from the seller

Business seller information

Thrift Books Global, LLC
TB Thrift Books
18300 Cascade Ave S
Ste 150
98188 Seattle, WA
United States
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:liamEmoc.skoobtfirht@yabe.selas
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Communication
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