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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Product Management For Dummies
Book Title
Product Management For Dummies
ISBN
1119264022
EAN
9781119264026
Binding
Paperback / softback
Date of Publication
20170317
Release Title
Product Management For Dummies
Artist
Lawley, Brian
Brand
N/A
Colour
N/A
Publication Year
2017
Type
Textbook
Format
Paperback
Language
English
Publication Name
Product Management for Dummies
Item Height
233mm
Author
Pamela Schure, Brian Lawley
Publisher
John Wiley & Sons INC International Concepts
Item Width
190mm
Subject
Management
Item Weight
508g
Number of Pages
384 Pages

About this product

Product Information

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America?yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job?or simply aspire to break into a new role?Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is?and isn't?to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye?and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119264026
eBay Product ID (ePID)
232693867

Product Key Features

Author
Pamela Schure, Brian Lawley
Publication Name
Product Management for Dummies
Format
Paperback
Language
English
Subject
Management
Publication Year
2017
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
233mm
Item Width
190mm
Item Weight
508g

Additional Product Features

Title_Author
Pamela Schure, Brian Lawley
Country/Region of Manufacture
United States

Item description from the seller

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WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
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  • 06437594
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CRN Number:
  • 06437594
World of Books Ltd

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I did overpay for this item. Unwisely I picked the first copy I came across. Much cheaper copies and in better condition are available on ebay. I was surprised at word of books. Because usually their books are first class.
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