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Power Base Selling: Secrets of an Ivy League Street Fighter by Holden, Jim

by Holden, Jim | HC | VeryGood
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Condition:
Very Good
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ... Read moreAbout condition
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eBay item number:144184556086
Last updated on 20 Jun, 2024 10:57:27 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Hardcover
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
0471510335
Book Title
Power Base Selling : Secrets of an Ivy League Street Fighter
Publisher
Wiley & Sons, Incorporated, John
Item Length
9.3 in
Publication Year
1990
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.9 in
Author
Jim Holden
Genre
Business & Economics
Topic
Commerce, Sales & Selling / General
Item Weight
18.4 Oz
Item Width
6.3 in
Number of Pages
240 Pages

About this product

Product Information

"Holden's book is rich with wisdom and sage advice and should be required reading for any salesperson who wants to understand how to merge a sales strategy and a political strategy to win the hearts of their customers' Power Base."-Rodney D. Cotton, Vice President, Sales-United States, Baxter Healthcare, Renal Division. "Jim Holden's book is for serious salespeople and executives who are focused on winning. It provides insights, techniques, and everyday tools to reach the highest possible level of success. The book is most insightful and is a required reading and work tool for enterprise salespeople and executives."-Grant Evans, Vice President, Sales and Marketing Identicator Technology. "The Holden Power Base Selling techniques have provided our sales teams with a common language from which to develop and plan strategies and tactics."- Colin Latham, President and CEO, MT&T (Canada). "Power Base Selling is essential. . . . The book is rich with lessons such as how to avoid being defeated by desperate 'end-games, ' and how to 'snatch various victories from the jaws of defeat.' The conclusion is a revealing 'self-test.'. . . Holden's] principles are more applicable today than ever."- Glenn W. Coleman, President, South Africa Branch, Lockheed Martin Overseas Services Corporation.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471510335
ISBN-13
9780471510338
eBay Product ID (ePID)
748816

Product Key Features

Book Title
Power Base Selling : Secrets of an Ivy League Street Fighter
Number of Pages
240 Pages
Language
English
Publication Year
1990
Topic
Commerce, Sales & Selling / General
Illustrator
Yes
Genre
Business & Economics
Author
Jim Holden
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
18.4 Oz
Item Length
9.3 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
20
Lccn
89-024882
Dewey Decimal
658.8/5
Lc Classification Number
Hf5439.5.H65 1990
Table of Content
Why Selling Skills and Good Products Are Not Enough. THE INSIDE TRACK. The Power Base: Finding the People with Influence. The Power Base Principle: How Value to the Company and Recognition Build Power. Foxes: Finding the Heart of the Power Base. Competing from Within: How to Develop Sales Opportunities. ENGAGING THE COMPETITION. The Direct Strategy: Making a Frontal Assault on the Competition. The Indirect Strategy: Pulling the Rug Out from under the Competition. The Divisional Strategy: How to Divide and Conquer the Competition. The Containment Strategy: Using "No-Decision" Tactics to Keep the Competition from Winning. Setting a Competitive Sales Strategy. Street Fighting Tactics for Keeping Competitors at Bay. The Political Strategy. ZEROING IN. Should I Compete?: Targeting Your Opportunities. Can I Win? Epilogue. Index.
Copyright Date
1990

Item description from the seller

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Thrift Books Global, LLC
TB Thrift Books
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Ste 150
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United States
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