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From Selling to Co-Creating: New Trends, Practices and Too... by Donaldson, Bill
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Item specifics
- Condition
- Title
- From Selling to Co-Creating: New Trends, Practices and Tools t...
- Book Title
- From Selling to Co-Creating: New Trends, Practices and Tools t...
- ISBN
- 9063693516
- EAN
- 9789063693510
- Binding
- Paperback / softback
- Date of Publication
- 20140303
- Release Title
- From Selling to Co-Creating: New Trends, Practices and Tools t...
- Artist
- Donaldson, Bill
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- From Selling to Co-Creating: New Trends, Practices and Tools to Upgrade Your Sales Force
- Item Height
- 212mm
- Publisher
- Bis Publishers B.V.
- Item Width
- 212mm
- Subject
- Management
- Item Weight
- 710g
- Number of Pages
- 256 Pages
About this product
Product Information
This is a groundbreaking book that identifies the current and future trends in sales. It is based on 100+ interviews with senior sales executives and sales experts from the corporate industry and academia across central Europe, the UK and the USA. This research was supported by TiasNimbas Business School, Cranfield University and the Sales Management Association in the Netherlands. The book poses the question: What if there was a way that sales forces could help their organization to stay ahead of the competition and innovate? Many organizations featured in this book find ways to do just that. Would you like to know about their practices, methods and how they are preparing themselves for the future? Meet some of the companies that have moved from Selling to Co-Creating. Explore how they have been able to develop new, innovative and sometimes highly successful products and services by using their sales force strategically. Learn how their sales forces have built new collaborative relationships with their customers ahead of their competitors. To help you achieve your transformation from Selling to Co-Creating, the authors have included a visual framework, cases and tools to use in your own organization.
Product Identifiers
Publisher
Bis Publishers B.V.
ISBN-13
9789063693510
eBay Product ID (ePID)
212619945
Product Key Features
Publication Name
From Selling to Co-Creating: New Trends, Practices and Tools to Upgrade Your Sales Force
Format
Paperback
Language
English
Subject
Management
Publication Year
2014
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
212mm
Item Width
212mm
Item Weight
710g
Additional Product Features
Country/Region of Manufacture
Netherlands
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
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- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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CRN Number:
- 06437594
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eBay item number:144200273666
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