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From Selling to Co-Creating: New Trends, Practices and Too... by Donaldson, Bill

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
From Selling to Co-Creating: New Trends, Practices and Tools t...
Book Title
From Selling to Co-Creating: New Trends, Practices and Tools t...
ISBN
9063693516
EAN
9789063693510
Binding
Paperback / softback
Date of Publication
20140303
Release Title
From Selling to Co-Creating: New Trends, Practices and Tools t...
Artist
Donaldson, Bill
Brand
N/A
Colour
N/A
Publication Year
2014
Type
Textbook
Format
Paperback
Language
English
Publication Name
From Selling to Co-Creating: New Trends, Practices and Tools to Upgrade Your Sales Force
Item Height
212mm
Author
Bill Donaldson, Regis Lemmens
Publisher
Bis Publishers B.V.
Item Width
212mm
Subject
Management
Item Weight
710g
Number of Pages
256 Pages

About this product

Product Information

This is a groundbreaking book that identifies the current and future trends in sales. It is based on 100+ interviews with senior sales executives and sales experts from the corporate industry and academia across central Europe, the UK and the USA. This research was supported by TiasNimbas Business School, Cranfield University and the Sales Management Association in the Netherlands. The book poses the question: What if there was a way that sales forces could help their organization to stay ahead of the competition and innovate? Many organizations featured in this book find ways to do just that. Would you like to know about their practices, methods and how they are preparing themselves for the future? Meet some of the companies that have moved from Selling to Co-Creating. Explore how they have been able to develop new, innovative and sometimes highly successful products and services by using their sales force strategically. Learn how their sales forces have built new collaborative relationships with their customers ahead of their competitors. To help you achieve your transformation from Selling to Co-Creating, the authors have included a visual framework, cases and tools to use in your own organization.

Product Identifiers

Publisher
Bis Publishers B.V.
ISBN-13
9789063693510
eBay Product ID (ePID)
212619945

Product Key Features

Author
Bill Donaldson, Regis Lemmens
Publication Name
From Selling to Co-Creating: New Trends, Practices and Tools to Upgrade Your Sales Force
Format
Paperback
Language
English
Subject
Management
Publication Year
2014
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
212mm
Item Width
212mm
Item Weight
710g

Additional Product Features

Title_Author
Bill Donaldson, Regis Lemmens
Country/Region of Manufacture
Netherlands

Item description from the seller

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WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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Value added tax number:
  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
Trade registration number:
  • 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 06437594
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