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Item specifics
- Condition
- Title
- Global Marketing Strategies
- Book Title
- Global Marketing Strategies
- ISBN
- 0618005080
- EAN
- 9780618005086
- Binding
- Hardback
- Date of Publication
- 20030227
- Release Title
- Global Marketing Strategies
- Artist
- JEANNET
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Global Marketing Strategies
- Publisher
- HMH
- Subject
- Marketing, Business
- Item Weight
- 1285g
- Number of Pages
- 553 Pages
About this product
Product Information
Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East.While written in a student-friendly style, the text is comprehensive in its coverage of topics. The authors' extensive research and consulting experience allows for current coverage of a wide array of topics. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.
Product Identifiers
Publisher
HMH
ISBN-13
9780618005086
eBay Product ID (ePID)
90770800
Product Key Features
Publication Name
Global Marketing Strategies
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2003
Type
Textbook
Number of Pages
553 Pages
Dimensions
Item Weight
1285g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
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WORLD OF BOOKS LIMITED
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