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Principles of Global Marketing: International Edition by Green, Mark Paperback
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eBay item number:144431851861
Item specifics
- Condition
- Title
- Principles of Global Marketing: International Edition
- Book Title
- Principles of Global Marketing: International Edition
- ISBN
- 0136066828
- EAN
- 9780136066828
- Binding
- Paperback / softback
- Date of Publication
- 1996-10-09
- Release Title
- Principles of Global Marketing: International Edition
- Artist
- Green, Mark
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 1996
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Principles of Global Marketing: International Edition
- Item Height
- 255mm
- Publisher
- Pearson Education (Us)
- Item Width
- 204mm
- Subject
- Marketing, Business
- Item Weight
- 807g
- Number of Pages
- 420 Pages
About this product
Product Information
Appropriate for undergraduate courses in International Marketing. This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. A complete supplements package including video cases, color transparencies, test bank, and instructor's manual accompanies the text. POGM is the first book to use a full-color design to most effectively present the dynamic and interesting discipline of marketing around the world.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780136066828
eBay Product ID (ePID)
87638973
Product Key Features
Publication Name
Principles of Global Marketing: International Edition
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1996
Type
Textbook
Number of Pages
420 Pages
Dimensions
Item Height
255mm
Item Width
204mm
Item Weight
807g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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- 06437594
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eBay item number:144431851861
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