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Media Selling: Television, Print, Internet, Radio by Warner, Charles
by Warner, Charles | PB | VeryGood
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“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreAbout condition
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- Buy it nowMedia Selling: Television, Print, Internet, Radio by Warner, Charles
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Located in: Aurora, Illinois, United States
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eBay item number:144445353072
Item specifics
- Condition
- Very Good
- Seller notes
- Binding
- Paperback
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 1405158395
- Book Title
- Media Selling : Television, Print, Internet, Radio
- Item Length
- 9.7 in
- Publisher
- Wiley & Sons, Incorporated, John
- Edition
- 4
- Publication Year
- 2009
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.3 in
- Genre
- Business & Economics, Language Arts & Disciplines
- Topic
- Communication Studies, E-Commerce / Internet Marketing, Advertising & Promotion
- Item Width
- 6.8 in
- Item Weight
- 37.2 Oz
- Number of Pages
- 616 Pages
About this product
Product Information
For the past two decades, Media Selling and its predecessor, Broadcast and Cable Selling , have served students and professionals in the broadcasting, cable, print, and Internet industries as an indispensable tool for learning, training, and mastering sales techniques for these media. This newly revised and updated edition addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. This fourth edition includes chapters on sales ethics, emotional intelligence (discerning and then matching the emotional needs of a prospect), and Internet selling. Praised by educators and sales training managers throughout the country, Media Selling advocates a solution-selling approach that one reviewer called "the best synthesis of behavioral psychology, common sense, and professional salesmanship I've ever read."
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1405158395
ISBN-13
9781405158398
eBay Product ID (ePID)
71782661
Product Key Features
Edition
4
Book Title
Media Selling : Television, Print, Internet, Radio
Format
Trade Paperback
Language
English
Topic
Communication Studies, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2009
Type
Textbook
Illustrator
Yes
Genre
Business & Economics, Language Arts & Disciplines
Number of Pages
616 Pages
Dimensions
Item Length
9.7 in
Item Height
1.3 in
Item Width
6.8 in
Item Weight
37.2 Oz
Additional Product Features
Intended Audience
Scholarly & Professional
Lc Classification Number
Hf5828.2
Reviews
' Media Selling has set the bar once again'providing the new knowledge standard for the industry. Whatever segment of media and advertising you're involved in, you must read Media Selling to matter in the next-generation of media.' Dean DeBiase, CEO, TNS Media, Co-author of The Big Moo ?Charlie Warner has trained more professionals in the art -- and science -- of selling radio, television, print, and interactive than anyone else. I've had the opportunity to witness his insights at work, and this book is an invaluable tool for anyone hoping to succeed in media selling." Bob Pittman, Founding Member of Pilot Group, Co-Founder of MTV and former CEO of MTV Networks and COO of AOL and AOL Time Warner "Media Selling is the preeminent text for anyone considering a career or currently employed in sales. Incorporating traditional and new media, it details both the theory and real world practice of selling. Simply put, if you want to do sales well, Media Selling is a must read. It's the only book I will use.' Darryl Smith, University of West Florida ?Charlie Warner's Media Selling is a complete, thorough playbook that expertly explores how to win in today's cross-selling media environment." George Bodenheimer, CEO of ESPN and ABC Sports
Table of Content
List of Contributors Preface and Acknowledgments Part I: The Marketing/Media Ecology and PersonalSelling: 1. The Marketing/Media Ecology: Charles Warner 2. Selling: Assumptions, Approaches, and Types of Selling:Charles Warner 3. Sales Ethics: Charles Warner 4. The AESKOPP System of Selling: Charles Warner Part II: Attitude, Emotional Intelligence, andSkills: 5. Attitude and Goal Setting: Charles Warner 6. Emotional Intelligence: Charles Warner 7. Skills: Effective Communication, Effective Listening, andUnderstanding People: Charles Warner 8. Skills: Influence and Creating Value: Charles Warner 9. Skills: Prospecting and Identifying Problems: CharlesWarner 10. Skills: Generating Solutions, Proposals, and Presentations:Charles Warner 11. Skills: Presenting: Charles Warner 12. Skills: Negotiating and Closing: Charles Warner 13. Skills: Servicing: Charles Warner Part III: Knowledge: 14. Business and Finance: William Redpath 15. Marketing: Tim Larson and Ken Foster 16. Media Research: Roger Baron 17. Advertising: Charles Warner 18. Television: J. William Grimes and Ron Steiner 19. Newspapers: Thomas J. Stultz 20. The Internet: Vincent Thompson and Paul Talbot 21. Radio: Paul Talbot 22. Magazines: Phil Frank 23. Media Comparisons: Advantages and Disadvantages: CharlesWarner Part IV: Opportunities, Preparation, and Persistence: 24. Opportunities, Organization, and Time Management: CharlesWarner Appendix A. Selling Magazines to Agencies: Phil Frank Appendix B. Writing Copy: Charles Warner Index
Copyright Date
2009
Lccn
2008-055192
Dewey Decimal
659.13068/8
Dewey Edition
22
Item description from the seller
Business seller information
Thrift Books Global, LLC
TB Thrift Books
18300 Cascade Ave S
Ste 150
98188 Seattle, WA
United States
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:144445353072
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Aurora, Illinois, United States
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| Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | Economy Shipping | Estimated between Fri, 21 Jun and Mon, 24 Jun to 43230 |
| US $15.99 (approx EUR 14.96) | US $15.99 (approx EUR 14.96) | United States | Expedited Shipping | Estimated on or before Thu, 20 Jun to 43230 |
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|---|---|---|
| 30 days | Money back | Seller pays for return postage |
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| Return policy details |
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