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Inside Real Innovation: How the Right ..., Carl Schramm
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Item specifics
- Condition
- Title
- Inside Real Innovation: How the Right Approach Can Move Ideas ...
- Book Title
- Inside Real Innovation: How the Right Approach Can Move Ideas ...
- ISBN
- 9814327980
- EAN
- 9789814327985
- Binding
- Hardback
- Date of Publication
- 20101103
- Release Title
- Inside Real Innovation: How the Right Approach Can Move Ideas ...
- Artist
- Carl Schramm
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving
- Publisher
- World Industries Scientific Publishing Co Pte LTD
- Subject
- Business
- Number of Pages
- 248 Pages
About this product
Product Information
This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the innovation system in the United States is failing to work as it once did, and what all parties can do to build a better system for the future.Inside Real Innovation is written by distinguished practicing innovators. They debunk the concept of innovation as a linear process, from research to development to product in the market. They present a simple model for understanding it as a highly iterative process, in which you cycle repeatedly through many factors in the areas of Technology, Market and Implementation - until the right pieces come together. Co-author Gene Fitzgerald tells the story of his own major innovation, tracing it along the winding path into products we use every day. The authors then proceed to tell the larger story of how the vaunted American pipeline for carrying this process has been pulled apart.The book is a must-read for anyone with an interest in a strong innovation system: investors, innovators and people in corporations, universities and government. Inside Real Innovation has become the course-book for a White House-recognised MIT course entitled 3.086x Innovation and Commercialization.
Product Identifiers
Publisher
World Industries Scientific Publishing Co Pte LTD
ISBN-13
9789814327985
eBay Product ID (ePID)
178303570
Product Key Features
Publication Name
Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving
Format
Hardcover
Language
English
Subject
Business
Publication Year
2010
Type
Textbook
Number of Pages
248 Pages
Additional Product Features
Country/Region of Manufacture
Singapore
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WORLD OF BOOKS LIMITED
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BN12 4QY
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- EL 996857788
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- FR 27823676960
- GB 922696893
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eBay item number:144555875593
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