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Marketing Research: Global Edition, Bush, Ronald F.
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Item specifics
- Condition
- Title
- Marketing Research: Global Edition
- Book Title
- Marketing Research: Global Edition
- ISBN
- 0137135998
- EAN
- 9780137135998
- Binding
- Paperback / softback
- Date of Publication
- 20090901
- Release Title
- Marketing Research: Global Edition
- Artist
- Bush, Ronald F.
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Research: Global Edition
- Item Height
- 253mm
- Publisher
- Pearson Education (Us)
- Item Width
- 208mm
- Subject
- Marketing
- Item Weight
- 1240g
- Number of Pages
- 672 Pages
About this product
Product Information
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students understand, this text provides the basic fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. The sixth edition now includes new case ideas contributed from innovative professors (5 of them with international authorship), updated insight from industry professionals, and current information on how marketing research is being practiced today.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780137135998
eBay Product ID (ePID)
86704937
Product Key Features
Publication Name
Marketing Research: Global Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
672 Pages
Dimensions
Item Height
253mm
Item Width
208mm
Item Weight
1240g
Additional Product Features
Country/Region of Manufacture
United States
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