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Buyer Personas: How to Gain Insight ..., Revella, Adele
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Condition:
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A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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- Buy it nowBuyer Personas: How to Gain Insight ..., Revella, Adele
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eBay item number:144836670470
Item specifics
- Condition
- Title
- Buyer Personas: How to Gain Insight into your Customer's Expec...
- Book Title
- Buyer Personas: How to Gain Insight into your Customer's Expec...
- ISBN
- 1118961501
- EAN
- 9781118961506
- Binding
- Hardback
- Date of Publication
- 2015-03-27
- Release Title
- Buyer Personas: How to Gain Insight into your Customer's Expec...
- Artist
- Revella, Adele
- Brand
- N/A
- Colour
- N/A
About this product
Product Information
Named one of Fortune Magazine's "5 Best Business Books" in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas , and craft a more relevant marketing strategy.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118961501
ISBN-13
9781118961506
eBay Product ID (ePID)
213391486
Product Key Features
Number of Pages
240 Pages
Publication Name
Buyer Personas : How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
Language
English
Publication Year
2015
Subject
Marketing / General, Consumer Behavior, Sales & Selling / General, Marketing / Direct
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
15.3 oz.
Item Length
9.2 in
Item Width
6.5 in
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller
World of Books Ltd
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- i***i (7535)- Feedback left by buyer.Past monthVerified purchaseExcellent, very pleased, many thanks. A+
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Seller Feedback (14,019,403)
- i***i (7535)- Feedback left by buyer.Past monthVerified purchaseExcellent, very pleased, many thanks. A+
- i***i (7535)- Feedback left by buyer.Past monthVerified purchaseExcellent, very pleased, many thanks. A+
- i***a (807)- Feedback left by buyer.Past monthVerified purchaseAll good thanks