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Research Methods and the New Media by Williams, Frederick

by Williams, Frederick | PB | LikeNew
Condition:
Like New
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ... Read moreAbout condition
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Item specifics

Condition
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9780029353318
Book Title
Research Methods and the New Media
Publisher
Free Press
Item Length
9 in
Publication Year
1988
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.6 in
Author
Frederick Williams
Genre
Business & Economics, Social Science
Topic
Business Communication / General, Media Studies, General, Industries / Media & Communications
Item Weight
10 oz
Item Width
6 in
Number of Pages
228 Pages

About this product

Product Information

The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.

Product Identifiers

Publisher
Free Press
ISBN-10
0029353319
ISBN-13
9780029353318
eBay Product ID (ePID)
19663

Product Key Features

Book Title
Research Methods and the New Media
Number of Pages
228 Pages
Language
English
Publication Year
1988
Topic
Business Communication / General, Media Studies, General, Industries / Media & Communications
Illustrator
Yes
Genre
Business & Economics, Social Science
Author
Frederick Williams
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
10 oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
19
Lccn
88-011260
Volume Number
Vol. II
Dewey Decimal
001.51/072
Lc Classification Number
P91.3.W45 1988
Copyright Date
1988

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United States
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