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Television and New Media: Must-Click TV by Gillan, Jennifer
by Gillan, Jennifer | PB | Acceptable
Condition:
“Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ”... Read moreAbout condition
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Located in: Aurora, Illinois, United States
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Estimated between Fri, 31 May and Mon, 3 Jun to 43230
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eBay item number:145431398299
Item specifics
- Condition
- Acceptable
- Seller notes
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780415802383
- Publication Year
- 2010
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Television and New Media : Must-Click TV
- Item Height
- 0.7in
- Item Length
- 9.1in
- Publisher
- Routledge
- Item Width
- 6.2in
- Item Weight
- 16.3 Oz
- Number of Pages
- 320 Pages
About this product
Product Information
We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book examines the ways that television programming has changed--transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through a combination of transmedia marketing and storytelling. Television studios strive to keep their audiences in constant interaction with elements of the show franchise in between airings not only to boost ratings, but also to move viewers through the different divisions of a media conglomerate. Organized around key industrial terms--platforming, networking, tracking, timeshifting, placeshifting, schedule-shifting, micro-segmenting, and channel branding this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV.
Product Identifiers
Publisher
Routledge
ISBN-10
0415802385
ISBN-13
9780415802383
eBay Product ID (ePID)
109035921
Product Key Features
Publication Name
Television and New Media : Must-Click TV
Format
Trade Paperback
Language
English
Publication Year
2010
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Length
9.1in
Item Height
0.7in
Item Width
6.2in
Item Weight
16.3 Oz
Additional Product Features
Lc Classification Number
Pn1992.3.U5g55 2010
Reviews
Television and New Media is a compelling examination of how new media mindsets have influenced network decision-making about everything from website design to the scheduling of programs. Showing a keen awareness of the cyclical nature of the industry, Gillan makes a strong contribution to TV Studies in the 21st Century! --Sharon Ross, Columbia College Chicago At the perfect time comes this engaging snapshot of the broadcast industry attempting to deal with radical changes in technology and consumption practices. Through a series of accessible case studies, Gillan captures the dramatic struggles and negotiations taking place between producers and audiences across old and new media platforms. --Alisa Perren, Georgia State University Television and New Media: Must Click-TV represents a vital reconfiguration of how we understand television's use of new media. Moving from a conception of "clicking" a remote to clicking a mouse to all of the different transmedia/media platforms clicking together, Gillan offers an astute and insightful assessment of the way in which TV production and reception have shifted and continue to transform in the new millennium. A must read for scholars and students of contemporary television, new media, and transmedia alike. --Louisa Stein, Middlebury College As television's transition from "network" to "networked" medium enters its third decade, critics, academics, industry workers, and audiences continue to struggle to make sense of the events of the preceding 20 years. . . . Jennifer Gillan's Television and New Media: Must-Click TV comes along at the perfect time, as its careful examination of American broadcast networks' evolving programming and promotional strategies provides clarity on what has become an increasingly obscure object of study. . . . Television and New Media is a valuable addition to the field and will hopefully inspire others to produce similarly thorough analyses of contemporary television studies. --Cory Barker, Bowling Green State University, in Popular Communication 9:3, Television and New Mediais a compelling examination of how new media mindsets have influenced network decision-making about everything from website design to the scheduling of programs. Showing a keen awareness of the cyclical nature of the industry, Gillan makes a strong contribution to TV Studies in the 21st Century! -Sharon Ross, Columbia College Chicago At the perfect time comes this engaging snapshot of the broadcast industry attempting to deal with radical changes in technology and consumption practices. Through a series of accessible case studies, Gillan captures the dramatic struggles and negotiations taking place between producers and audiences across old and new media platforms. -Alisa Perren, Georgia State University Television and New Media: Must Click-TVrepresents a vital reconfiguration of how we understand television's use of new media. Moving from a conception of "clicking" a remote to clicking a mouse to all of the different transmedia/media platforms clicking together, Gillan offers an astute and insightful assessment of the way in which TV production and reception have shifted and continue to transform in the new millennium. A must read for scholars and students of contemporary television, new media, and transmedia alike. -Louisa Stein, Middlebury College As television's transition from "network" to "networked" medium enters its third decade, critics, academics, industry workers, and audiences continue to struggle to make sense of the events of the preceding 20 years. . . . Jennifer Gillan's Television and New Media: Must-Click TV comes along at the perfect time, as its careful examination of American broadcast networks' evolving programming and promotional strategies provides clarity on what has become an increasingly obscure object of study. . . . Television and New Media is a valuable addition to the field and will hopefully inspire others to produce similarly thorough analyses of contemporary television studies. -Cory Barker, Bowling Green State University, in Popular Communication 9:3, Television and New Media is a compelling examination of how new media mindsets have influenced network decision-making about everything from website design to the scheduling of programs. Showing a keen awareness of the cyclical nature of the industry, Gillan makes a strong contribution to TV Studies in the 21st Century! 'e"Sharon Ross, Columbia College Chicago At the perfect time comes this engaging snapshot of the broadcast industry attempting to deal with radical changes in technology and consumption practices. Through a series of accessible case studies, Gillan captures the dramatic struggles and negotiations taking place between producers and audiences across old and new media platforms. 'e"Alisa Perren, Georgia State University Television and New Media: Must Click-TV represents a vital reconfiguration of how we understand television's use of new media. Moving from a conception of "clicking" a remote to clicking a mouse to all of the different transmedia/media platforms clicking together, Gillan offers an astute and insightful assessment of the way in which TV production and reception have shifted and continue to transform in the new millennium. A must read for scholars and students of contemporary television, new media, and transmedia alike. 'e"Louisa Stein, Middlebury College As television's transition from "network" to "networked" medium enters its third decade, critics, academics, industry workers, and audiences continue to struggle to make sense of the events of the preceding 20 years. . . . Jennifer Gillan's Television and New Media: Must-Click TV comes along at the perfect time, as its careful examination of American broadcast networks' evolving programming and promotional strategies provides clarity on what has become an increasingly obscure object of study. . . . Television and New Media is a valuable addition to the field and will hopefully inspire others to produce similarly thorough analyses of contemporary television studies. 'e"Cory Barker, Bowling Green State University, in Popular Communication 9:3, Television and New Mediais a compelling examination of how new media mindsets have influenced network decision-making about everything from website design to the scheduling of programs. Showing a keen awareness of the cyclical nature of the industry, Gillan makes a strong contribution to TV Studies in the 21st Century! --Sharon Ross, Columbia College Chicago At the perfect time comes this engaging snapshot of the broadcast industry attempting to deal with radical changes in technology and consumption practices. Through a series of accessible case studies, Gillan captures the dramatic struggles and negotiations taking place between producers and audiences across old and new media platforms. --Alisa Perren, Georgia State University Television and New Media: Must Click-TVrepresents a vital reconfiguration of how we understand television's use of new media. Moving from a conception of "clicking" a remote to clicking a mouse to all of the different transmedia/media platforms clicking together, Gillan offers an astute and insightful assessment of the way in which TV production and reception have shifted and continue to transform in the new millennium. A must read for scholars and students of contemporary television, new media, and transmedia alike. --Louisa Stein, Middlebury College As television's transition from "network" to "networked" medium enters its third decade, critics, academics, industry workers, and audiences continue to struggle to make sense of the events of the preceding 20 years. . . . Jennifer Gillan's Television and New Media: Must-Click TV comes along at the perfect time, as its careful examination of American broadcast networks' evolving programming and promotional strategies provides clarity on what has become an increasingly obscure object of study. . . . Television and New Media is a valuable addition to the field and will hopefully inspire others to produce similarly thorough analyses of contemporary television studies. --Cory Barker, Bowling Green State University, in Popular Communication 9:3 remote to clicking a mouse to all of the different transmedia/media platforms clicking together, Gillan offers an astute and insightful assessment of the way in which TV production and reception have shifted and continue to transform in the new millennium. A must read for scholars and students of contemporary television, new media, and transmedia alike. --Louisa Stein, Middlebury College As television's transition from "network" to "networked" medium enters its third decade, critics, academics, industry workers, and audiences continue to struggle to make sense of the events of the preceding 20 years. . . . Jennifer Gillan's Television and New Media: Must-Click TV comes along at the perfect time, as its careful examination of American broadcast networks' evolving programming and promotional strategies provides clarity on what has become an increasingly obscure object of study. . . . Television and New Media is a valuable addition to the field and will hopefully inspire others to produce similarly thorough analyses of contemporary television studies. --Cory Barker, Bowling Green State University, in Popular Communication 9:3 he field and will hopefully inspire others to produce similarly thorough analyses of contemporary television studies. --Cory Barker, Bowling Green State University, in Popular Communication 9:3
Table of Content
Introduction: It's Network TV Fan Tracking, Targeting, and Interaction from the Web to the WB Timeshifting, Circumvention, and Flow on Fox Placeshifting , Schedule-shifting, and the Long-arc Serial on ABC Branding, Synergy, and Product Integration on NBC Conclusion:
Copyright Date
2010
Target Audience
College Audience
Topic
Media Studies
Lccn
2010-001331
Dewey Decimal
791.45/750973
Dewey Edition
22
Illustrated
Yes
Genre
Social Science
Item description from the seller
Business seller information
Thrift Books Global, LLC
TB Thrift Books
18300 Cascade Ave S
Ste 150
98188 Seattle, WA
United States
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eBay item number:145431398299
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