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Marketing Nonprofit Programs and Services: Proven and Practical Strategies to...
by Herron, Douglas B. | HC | Good
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“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreAbout condition
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- Buy it nowMarketing Nonprofit Programs and Services: Proven and Practical Strategies to...
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Located in: Aurora, Illinois, United States
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eBay item number:145526470059
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780787903268
- Publication Year
- 1996
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing Nonprofit Programs and Services : Proven and Practical Strategies to Get More Customers, Members, and Donors
- Item Height
- 1.1in
- Item Length
- 9.4in
- Publisher
- Wiley & Sons, Incorporated, John
- Item Width
- 6.3in
- Item Weight
- 19.2 Oz
- Number of Pages
- 304 Pages
About this product
Product Information
The most helpful blAnd of theory and nuts-and-bolts practice I've seen. ?William E. Cameron, director, Philadelphia YMCA Management Resource Center Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0787903264
ISBN-13
9780787903268
eBay Product ID (ePID)
351571
Product Key Features
Publication Name
Marketing Nonprofit Programs and Services : Proven and Practical Strategies to Get More Customers, Members, and Donors
Format
Hardcover
Language
English
Publication Year
1996
Type
Textbook
Number of Pages
304 Pages
Dimensions
Item Length
9.4in
Item Height
1.1in
Item Width
6.3in
Item Weight
19.2 Oz
Additional Product Features
Lc Classification Number
Hf5415.H395 1997
Reviews
"Marketing Nonprofit Programs and Services is practical, tested, and proven. It provides pragmatic applications and is the next best thing to having Doug Herron join your staff. You will immediately benefit from reading this book." (Joseph M. Geiger, executive director, Pennsylvania Association of Nonprofit Organizations) "The most helpful blend of theory and nuts-and-bolts practice I've seen. The discussion of target marketing alone is worth the price of the book." (William E. Cameron, director, Philadelphia YMCA Management Resource Center)
Table of Content
MARKETING AND NONPROFIT ORGANIZATIONS. The Role and Benefits of Marketing in Nonprofit Organizations. What Are You Selling? What Are They Buying? CONDUCTING COST EFFECTIVE MARKET RESEARCH. Who is Your Customer?: The Values and Techniques of Market Research. Target Marketing to Reach Your Best Customers. How Many Customers Do You Have?: Improving Your Market Share and Analyzing Your Competition. Strengthening Your Marketing Practices with Internal Audits. SUCCESSFUL MARKETING STRATEGIES. Promotion, Publicity and PR: Effective Ways to Get More Customers, Members, and Donors. Making Advertising Work for Your Nonprofit. Media Selection: Choosing the Right Mix. Packaging Programs and Services for Your Market. Strategies for Recruiting the Volunteers You Want Most. Your Marketing Strategy: Fifteen Steps for Putting It All Together.
Copyright Date
1997
Topic
Nonprofit Organizations & Charities / General
Lccn
96-025356
Dewey Decimal
658.8
Intended Audience
Scholarly & Professional
Dewey Edition
20
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Business seller information
Thrift Books Global, LLC
TB Thrift Books
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Ste 150
98188 Seattle, WA
United States
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Seller assumes all responsibility for this listing.
eBay item number:145526470059
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Fri, 10 May and Mon, 13 May to 43230 |
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