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The Consumer Revolution: Tipping the Balance of Power by Nath, Naren
by Nath, Naren | PB | Good
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“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreAbout condition
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- Buy it nowThe Consumer Revolution: Tipping the Balance of Power by Nath, Naren
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eBay item number:145669741345
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9789353287535
- Subject Area
- Business & Economics
- Publication Name
- Consumer Revolution : Tipping the Balance of Power
- Publisher
- SAGE Publications, Incorporated
- Item Length
- 8.5 in
- Subject
- Consumer Behavior, Economics / General, Management
- Publication Year
- 2020
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Item Weight
- 12.5 Oz
- Item Width
- 5.5 in
- Number of Pages
- 272 Pages
About this product
Product Information
In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all--the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment.
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
9353287537
ISBN-13
9789353287535
eBay Product ID (ePID)
6038915624
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
Consumer Revolution : Tipping the Balance of Power
Publication Year
2020
Subject
Consumer Behavior, Economics / General, Management
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
12.5 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
LCCN
2020-514096
Dewey Edition
23
Reviews
The Consumer Revolution is a gripping saga of how today's consumer has become more empowered than ever before, tilting the balance of power away from producers, corporations, media empires and politicians for the first time in human history. This has created a profound disruption in the make-up of human society with far-reaching impacts, portrayed in a very engaging fashion by Naren in this book., The Consumer Revolution tells one of the most captivating tales of today--how 'the common (hu)man' came to harness uncommon power and influence in the world. It is a must-read for anyone trying to make sense of some of the biggest current events and trends in the world, gaze into the crystal ball of where human society is headed and activate in order to thrive in it., The Consumer Revolution does an amazing job of tying together the history of mankind's development, political systems, methods and places of commerce, creation of forums to the stores, impacts of the industrial and nuclear revolutions, and development of media, printing press and modes of enetertainment such as music,plays, film, radio and Tv to the tremendous power of internet... It's a fascinating read for everyone, but is essential for professionals of marketing and those in business, enetrtanment, media and control of sports franchises who want to stay relevant and not be left behind., Naren Nath's book, The Consumer Revolution, does an amazing job of tying together the history of mankind's development, political systems, methods and places of commerce, creation of forums to stores, impacts of the industrial and nuclear revolutions, and development of media, printing press and modes of entertainment such as music, plays, film, radio and TV to the tremendous impact of the Internet. He explains why power has shifted from the producer and marketer to the consumer.It's a fascinating read for everyone, but is essential for students of marketing and those in business, entertainment, media and control of sports franchises who want to stay relevant and not be left behind., Naren paints a detailed picture of consumer quality of life and business evolution leading to re-distribution of power and wealth from the industrial revolution to the technology revolution and beyond! Not just consumers, there are implications for businesses, lawmakers, media and others. Fasten your seat belts for what's coming!, This book will fundamentally change material culture scholarship. It challenges the way social, cultural and economic historians think about consumer behaviour, and will quickly become the book that everyone interested in the meaning of everyday things must read to participate in the lively discussions that will follow its publication., Naren's long experience in e-commerce has created a unique view of its history and the game-changing future technologies that are changing retail forever., The Consumer Revolution is a fascinating narrative of how technology empowered the consumer, how it redefined the rights and duties of producers and consumers, and how social change is ignited by the consumer exercising this power with every new disruption in the modern age. Other than business, the book makes us think deeply on its effect on poverty alleviation, education and healthcare, and the manner in which it is going to change the way we think about products and services. This book deserves a scientific sequel that will chart out the fundamental principles that have redefined the consumer., The Consumer Revolution is a remarkable story of how everyday consumers are becoming dramatically more empowered today. Naren provides a truly unique context and perspective on this revolution, and illustrates why consumers should feel incredibly inspired to express their will and shape their world unlike ever before.
Target Audience
Scholarly & Professional
Dewey Decimal
381.32
Lc Classification Number
Hc79.C6
Table of Content
PrefaceRevolutionsTectonic Power ShiftInformation IgnitionThe Communication CrescendoRewiring RelationshipsPolitical Power in PlayEmancipation in EntertainmentCustomer-centric Commerce and AdvertisingSomething Spectacular This Way Comes
Copyright Date
2019
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