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Why It Sells: Decoding the Meanings ..., Danesi, Marcel
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eBay item number:145764511533
Item specifics
- Condition
- Title
- Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads...
- Book Title
- Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads...
- ISBN
- 0742555453
- EAN
- 9780742555457
- Binding
- Paperback
- Genre
- Business & management
- Height
- 13.97
- Length
- 226.06
- Width
- 151.89
- Release Title
- Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads...
- Artist
- Danesi, Marcel
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2007
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
- Item Height
- 231mm
- Publisher
- Rowman & Littlefield
- Item Width
- 154mm
- Subject
- Advertising
- Item Weight
- 358g
- Number of Pages
- 220 Pages
About this product
Product Information
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Product Identifiers
Publisher
Rowman & Littlefield
ISBN-13
9780742555457
eBay Product ID (ePID)
87174711
Product Key Features
Publication Name
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2007
Type
Textbook
Number of Pages
220 Pages
Dimensions
Item Height
231mm
Item Width
154mm
Item Weight
358g
Additional Product Features
Series Title
The R&L Series in Mass Communication
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
Value added tax number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Trade registration number:
- 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 06437594
Seller assumes all responsibility for this listing.
eBay item number:145764511533
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