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Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson

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Item specifics

Condition
New: An item that is still in its original shrink wrap from the manufacturer and the original ...
ISBN-13
9781524735081
Publication Name
NA
ISBN
9781524735081
Publication Year
2017
Type
Textbook
Format
Audio CD
Language
English
Book Title
Hit Makers
Author
Derek Thompson
Publisher
Random House USA Inc
Run Time
690 Mins

About this product

Product Information

NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal This book picks up where The Tipping Point left off. -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing goes viral. If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has good taste, and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is today's most important newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched Rock Around the Clock, the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that going viral is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

Product Identifiers

Publisher
Random House USA Inc
ISBN-13
9781524735081
eBay Product ID (ePID)
232300863

Product Key Features

Book Title
Hit Makers
Author
Derek Thompson
Format
Audio CD
Language
English
Publication Year
2017
Type
Textbook
Run Time
690 Mins

Additional Product Features

Title_Author
Derek Thompson
Subject
Business
Country/Region of Manufacture
United States

Item description from the seller

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The Nile Group Pty Ltd
The Nile
42 Apex Dr
3029 Truganina, VIC
Australia
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  • AU 82107909133
  • GB 293967539
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This book encapsulates the work of Chiharu Shiota and her exhibition at the Art Gallery of South Australia called 'Absence Embodied'. With this hard backed book I will, I'm sure, learn about the artist and what she is trying to express. I strongly encourage you to think about buying the book. Packing and postage were great.
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