Picture 1 of 1
Picture 1 of 1
Small Business Management Longenecker, Justin G.; Petty, J. William; Palich,
US $12.99
ApproximatelyEUR 11.63
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Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Located in: Calexico, California, United States
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eBay item number:155247599065
Item specifics
- Condition
- Brand
- Cengage Learning
- Style
- ABIS_BOOK
- Level
- Business
- ISBN
- 9781133947752
- Subject Area
- Business & Economics
- Publication Name
- Small Business Management
- Publisher
- Cengage South-Western
- Item Length
- 11.2 in
- Subject
- Management, Small Business
- Publication Year
- 2013
- Series
- Mindtap Course List Ser.
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.3 in
- Item Weight
- 60.1 Oz
- Item Width
- 8.8 in
- Number of Pages
- 736 Pages
About this product
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
1133947751
ISBN-13
9781133947752
eBay Product ID (ePID)
159839137
Product Key Features
Number of Pages
736 Pages
Publication Name
Small Business Management
Language
English
Publication Year
2013
Subject
Management, Small Business
Type
Textbook
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
60.1 Oz
Item Length
11.2 in
Item Width
8.8 in
Additional Product Features
Edition Number
17
Intended Audience
College Audience
Reviews
I really enjoyed reviewing the text. I like having input on how the text that I utilize is designed. So far, the students seem to like this text. They really enjoy the real-life examples. The examples give them hope that they can start a business too., 1. The Entrepreneurial Life.2. Entrepreneurial Integrity and Ethics.3. Getting Started.4. Franchising and Buyouts.5. The Family Business.6. The Business Plan: Visualizing the Dream.7. The Marketing Plan.8. The Human Resource Plan: Managers, Owners, Allies, and Directors.9. The Location Plan.10. Understanding a Firm's Financial Statements.11. Forecasting Financial Requirements.12. A Firm's Sources of Financing.13. Planning for the Harvest.14. Building Customer Relationships.15. Product and Supply Chain Management.16. Pricing and Credit Decisions.17. Promotional Planning.18. Global Opportunities for Small Business.19. Professional Management in the Entrepreneurial Firm.20. Managing Human Resources.21. Managing Operations.22. Managing the Firm's Assets.23. Managing Risk in the Small Business., 3 Strongest chapters: Chapter 1. Good stories for getting the student's interest Chapter 5: The Family Business. This is a common business model and was very relevant to some of my students. Chapter 6: The Business Plan: Because of the plan's importance to the success of a business.
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
658.02/2
Table Of Content
1. The Entrepreneurial Life.2. Entrepreneurial Integrity and Ethics.3. Getting Started.4. Franchising and Buyouts.5. The Family Business.6. The Business Plan: Visualizing the Dream.7. The Marketing Plan.8. The Human Resource Plan: Managers, Owners, Allies, and Directors.9. The Location Plan.10. Understanding a Firm's Financial Statements.11. Forecasting Financial Requirements.12. A Firm's Sources of Financing.13. Planning for the Harvest.14. Building Customer Relationships.15. Product and Supply Chain Management.16. Pricing and Credit Decisions.17. Promotional Planning.18. Global Opportunities for Small Business.19. Professional Management in the Entrepreneurial Firm.20. Managing Human Resources.21. Managing Operations.22. Managing the Firm's Assets.23. Managing Risk in the Small Business.
Synopsis
Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places you in the role of decision maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E offers the insights and practical principles that you'll reference again and again throughout your business career., Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you not only how to start a business, but also how to manage, grow, and harvest a business.This market leading text places you in the role of decision maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments.SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E offers the insights and practical principles that you'll reference again and again throughout your business career. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
LC Classification Number
HD62.7.L66 2013
Item description from the seller
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