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Media Now 10th edition

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Condition:
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Offer ends in: 7d 1h
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eBay item number:155985573104

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Subject
Business Communication / General, Media Studies, General, Industries / Media & Communications, Telecommunications, Information Technology
ISBN
9781305950849
Subject Area
Computers, Technology & Engineering, Social Science, Business & Economics
Publication Name
Media Now : Understanding Media, Culture, and Technology
Publisher
Cengage Learning
Item Length
10.9 in
Publication Year
2017
Series
Mindtap Course List Ser.
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.9 in
Author
Lucinda Davenport, Joseph Straubhaar, Robert Larose
Features
Revised
Item Weight
44 Oz
Item Width
8.6 in
Number of Pages
592 Pages

About this product

Product Identifiers

Publisher
Cengage Learning
ISBN-10
1305950844
ISBN-13
9781305950849
eBay Product ID (ePID)
229916350

Product Key Features

Number of Pages
592 Pages
Publication Name
Media Now : Understanding Media, Culture, and Technology
Language
English
Subject
Business Communication / General, Media Studies, General, Industries / Media & Communications, Telecommunications, Information Technology
Publication Year
2017
Features
Revised
Type
Textbook
Author
Lucinda Davenport, Joseph Straubhaar, Robert Larose
Subject Area
Computers, Technology & Engineering, Social Science, Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
44 Oz
Item Length
10.9 in
Item Width
8.6 in

Additional Product Features

Edition Number
10
Intended Audience
College Audience
LCCN
2016-945590
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
384.0973
Edition Description
Revised edition
Table Of Content
Part I: MEDIA AND THE INFORMATION AGE.1. The Changing Media. 2. Media and Society. Part II: THE MEDIA.3. Books. 4. Print to Digital Newspapers.5. Magazines.6. Recorded Music. 7. Radio. 8. Film and Video. 9. Television. 10. The Internet. 11. The Third Screen: Smartphones and Tablets.12. Video Games. 13. Public Relations.14. Advertising.Part III: MEDIA ISSUES.15. Media Uses and Impacts.16. Media Policy and Law. 17. Media Ethics. 18. Global Communications Media.
Synopsis
Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success.
LC Classification Number
HE7775.S79 2018

Item description from the seller

ON THE HUNT 21

ON THE HUNT 21

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