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Stand Out Marketing: How To Differentiate Your Organisation by GP Dr Simon Kelly
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- Buy it nowStand Out Marketing: How To Differentiate Your Organisation by GP Dr Simon Kelly
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Located in: Manchester, United Kingdom
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eBay item number:156034368187
Item specifics
- Condition
- Personalised
- No
- Country/Region of Manufacture
- United Kingdom
- Custom Bundle
- No
- Level
- Intermediate, Advanced
- ISBN
- 9781789664829
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness
- Item Height
- 235mm
- Publisher
- Kogan Page LTD
- Item Width
- 158mm
- Subject
- Management, Marketing, Business
- Item Weight
- 405g
- Number of Pages
- 264 Pages
About this product
Product Information
How do we get customers to choose us over our competitors? In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a sea of sameness by copycat marketing that makes choice difficult. On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing and sales professionals to successfully differentiate themselves from competitors. These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture which enables these competencies. Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9781789664829
eBay Product ID (ePID)
22046549021
Product Key Features
Publication Name
Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2020
Type
Textbook
Number of Pages
264 Pages
Dimensions
Item Height
235mm
Item Width
158mm
Item Weight
405g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Zemphies Place Limited
1 Waveney Road
Manchester
Greater Manchester
M22 9YJ
United Kingdom
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- GB 410448530
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Seller assumes all responsibility for this listing.
eBay item number:156034368187
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Manchester, United Kingdom
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| Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| £21.74 (approx EUR 25.37) | See import charges at checkout | United States | Express Delivery (International Priority Shipping) | Estimated between Wed, 15 May and Thu, 23 May to 43230 |
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