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Hook Point: How to Stand Out in a 3-Second World
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Located in: Rossendale, United Kingdom
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Estimated between Fri, 10 May and Wed, 29 May to 43230
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eBay item number:156083423858
Item specifics
- Condition
- Book Title
- Hook Point: How to Stand Out in a 3-Second World
- Genre
- BUSINESS & ECONOMICS
- ISBN
- 9781949001006
- Publication Year
- 2020
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Hook Point: How to Stand Out in a 3-Second World
- Item Height
- 228mm
- Publisher
- Waterside Publishing
- Item Width
- 152mm
- Subject
- Marketing, Business
- Number of Pages
- 200 Pages
About this product
Product Information
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it-but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points-a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Product Identifiers
Publisher
Waterside Publishing
ISBN-13
9781949001006
eBay Product ID (ePID)
21046722402
Product Key Features
Publication Name
Hook Point: How to Stand Out in a 3-Second World
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2020
Type
Textbook
Number of Pages
200 Pages
Dimensions
Item Height
228mm
Item Width
152mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Revival Books Ltd
Revival Books
Hall Carr Mill
Fallbarn Road
Rawtenstall
Lancashire
BB4 7NX
United Kingdom
Value added tax number:
- GB 901578627
Trade registration number:
- 07693718
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Seller assumes all responsibility for this listing.
eBay item number:156083423858
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Postage and packaging | To | Service | Delivery*See Delivery notes |
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£11.40 (approx EUR 13.30) | United States | Standard Delivery (Standard Int'l Postage) |
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