Experience Economy : Work Is Theater Every Business a Stage BY B. Joseph Pine II

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“The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine II (Author), ”... Read moreAbout condition
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Item specifics

Condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine II (Author), ...
Country of Origin
United States
Signed
No
Ex Libris
No
Book Series
The Experience Economy: Work Is Theater & Every Business a Stage
Narrative Type
Nonfiction
Original Language
English
Inscribed
No
Intended Audience
Young Adults, Adults
Vintage
Yes
Personalize
No
Type
The Experience Economy: Work Is Theater & Every Business a Stage
Personalized
No
Features
Dust Jacket, Illustrated
ISBN
9780875848198
Category

About this product

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
0875848192
ISBN-13
9780875848198
eBay Product ID (ePID)
900771

Product Key Features

Book Title
Experience Economy : Work Is Theater and Every Business a Stage
Number of Pages
272 Pages
Language
English
Publication Year
1999
Topic
Industries / General, Customer Relations, Development / Business Development, Production & Operations Management
Genre
Business & Economics
Author
B. Joseph Pine II, James H. Gilmore, B. Joseph Pine
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
20 oz
Item Length
9.5 in
Item Width
6.5 in

Additional Product Features

Intended Audience
Trade
LCCN
98-033202
TitleLeading
The
Synopsis
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations., This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
LC Classification Number
HF5415.15.P56 1999

Item description from the seller

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