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How to Be a Spin Doctor - Paul Richards
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How to Be a Spin Doctor - Paul Richards
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Mon, 16 Jun, 14:41Mon, 16 Jun, 14:41
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How to Be a Spin Doctor - Paul Richards

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£3.71
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Condition:
Like New
    Postage:
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    Located in: Rossendale, United Kingdom
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    eBay item number:156839595655
    Last updated on 14 Apr, 2025 15:22:26 BSTView all revisionsView all revisions

    Item specifics

    Condition
    Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
    Genre
    Politics & government
    ISBN
    9781849549981

    About this product

    Product Information

    Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world.Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as:* snagging positive media coverage* creating eye-catching news releases and photo opportunities* avoiding the endless traps set by journalistsPaul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.

    Product Identifiers

    Publisher
    Biteback Publishing
    ISBN-13
    9781849549981
    eBay Product ID (ePID)
    223091247

    Product Key Features

    Publication Year
    2016
    Topic
    Government
    Book Title
    How to Be a Spin Doctor
    Number of Pages
    256 Pages
    Language
    English
    Type
    Textbook
    Author
    Paul Richards
    Format
    Paperback

    Additional Product Features

    Country/Region of Manufacture
    United Kingdom
    Title_Author
    Paul Richards

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