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End of the Road: BMW and Rover - A Brand too Far - Brady, Prof Chris
£8.42
ApproximatelyEUR 9.77
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy it nowEnd of the Road: BMW and Rover - A Brand too Far - Brady, Prof Chris
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Postage:
£5.00 (approx EUR 5.80) Economy Int'l Postage.
Located in: Rossendale, United Kingdom
Delivery:
Estimated between Thu, 14 Aug and Fri, 29 Aug to 94104
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
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Seller assumes all responsibility for this listing.
eBay item number:157079056166
Item specifics
- Condition
- Book Title
- End of the Road: BMW and Rover - A Brand too Far
- Language
- English
- Genre
- Takeovers, mergers & buy-outs
- ISBN
- 9780273656753
About this product
Product Information
This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably ditch the Rover brand in the medium term and concentrate on MG - the only untainted brand they have. Find out why.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273656753
eBay Product ID (ePID)
91160042
Product Key Features
Subject
Management, Business
Publication Year
2001
Number of Pages
256 Pages
Publication Name
End of the Road: BMW and Rover-A Brand Too Far
Type
Textbook
Format
Paperback
Dimensions
Item Height
193 mm
Item Weight
262 g
Item Width
127 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 901578627
CRN: 07693718
Seller Feedback (3,071,967)
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- m***a (6)- Feedback left by buyer.Past monthVerified purchaseGreat ebayer
- r***r (19)- Feedback left by buyer.Past monthVerified purchaseLooking forward to reading to my grandaughter, quality good, condition good, value good, appearance good. Glad I was able to find these selection of Little Miss Pepperpot books.
Seller Feedback (3,071,967)
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- m***a (6)- Feedback left by buyer.Past monthVerified purchaseGreat ebayer
- r***r (19)- Feedback left by buyer.Past monthVerified purchaseLooking forward to reading to my grandaughter, quality good, condition good, value good, appearance good. Glad I was able to find these selection of Little Miss Pepperpot books.