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The Basics Of Media Writing by Scott A Kuehn & Andrew Lingwall - Journalism

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eBay item number:165862681267
Last updated on 08 May, 2024 05:39:44 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Type
Paperback
ISBN-13
9781506308104
UPC
9781506308104
ISBN-10
1506308104
Title
Basics of Media Writing
Genre
Children & Young Adults
Topic
Children & Young Adults, Photojournalism, Digital Media, Popular Media, Media, Graphical Media
Publication Year
2017
Format
Paperback
Language
English
Book Title
The Basics of Media Writing: a Strategic Approach
Item Height
231mm
Author
Scott A. Kuehn, James Andrew Lingwall
Publisher
Sage Publications Inc
Item Width
187mm
Item Weight
850 g
Number of Pages
568 Pages

About this product

Product Information

This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising and other forms of strategic communication. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation and the message before starting a new persuasive piece, and the FAJA four-point model asks students a series questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task for any format.

Product Identifiers

Publisher
Sage Publications Inc
ISBN-13
9781506308104
eBay Product ID (ePID)
233291268

Product Key Features

Book Title
The Basics of Media Writing: a Strategic Approach
Author
Scott A. Kuehn, James Andrew Lingwall
Format
Paperback
Language
English
Publication Year
2017
Number of Pages
568 Pages

Dimensions

Item Height
231mm
Item Width
187mm
Item Weight
850 g

Additional Product Features

Title_Author
Scott A. Kuehn, James Andrew Lingwall
Country/Region of Manufacture
United States

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