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Moment of Clarity: Using the Human S- 1422191907, Christian Madsbjerg, hardcover
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- Buy it nowMoment of Clarity: Using the Human S- 1422191907, Christian Madsbjerg, hardcover
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Item specifics
- Condition
- Book Title
- Moment of Clarity: Using the Human Sciences to Solve Your Toughes
- ISBN
- 9781422191903
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems
- Item Height
- 234mm
- Publisher
- Harvard Business Review Press
- Item Width
- 155mm
- Subject
- Management
- Item Weight
- 425g
- Number of Pages
- 224 Pages
About this product
Product Information
Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning. In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world's assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences-anthropology, sociology, philosophy, and psychology-The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking's nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior. This new methodology, a fundamentally different way to think about strategy, is already taking off in Fortune 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets. Over and over again, executives say the same thing after engaging in a process of sensemaking: Now I see it . . . This experience-the moment of clarity-has the potential to drive the entire strategic future of your company. Isn't it time you and your firm started getting people right? Learn more about the innovation and strategy work of ReD Associates at: redassociates.com
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-13
9781422191903
eBay Product ID (ePID)
176535504
Product Key Features
Publication Name
The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems
Format
Hardcover
Language
English
Subject
Management
Publication Year
2014
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
234mm
Item Width
155mm
Item Weight
425g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
London Bridge Books Limited
Damon Hastings
305 Regents Park Road
London
London
N3 1DP
United Kingdom
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- GB 318 2868 81
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- 09411058
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eBay item number:166587063876
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| Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
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