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Marketing Management - Philip T Kotler, 0132102927, hardcover

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Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the book cover but the book is still ...
Book Title
Marketing Management
ISBN
9780132102926
Publication Year
2011
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Marketing Management
Item Height
276mm
Author
Philip T. Kotler, Kevin Lane Keller
Publisher
Pearson Education (US)
Item Width
216mm
Subject
Management, Marketing
Item Weight
1660g
Number of Pages
816 Pages

About this product

Product Information

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780132102926
eBay Product ID (ePID)
97889833

Product Key Features

Author
Philip T. Kotler, Kevin Lane Keller
Publication Name
Marketing Management
Format
Hardcover
Language
English
Subject
Management, Marketing
Publication Year
2011
Type
Textbook
Number of Pages
816 Pages

Dimensions

Item Height
276mm
Item Width
216mm
Item Weight
1660g

Additional Product Features

Title_Author
Philip T. Kotler, Kevin Lane Keller
Country/Region of Manufacture
United States

Item description from the seller

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London Bridge Books Limited
Damon Hastings
305 Regents Park Road
London
London
N3 1DP
United Kingdom
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  • GB 318 2868 81
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