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Foundations of Marketing - Paperback By Pride, William M - GOOD

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Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Brand
Unbranded
Book Title
Foundations of Marketing
MPN
Does not apply
Subject
Marketing
ISBN
9780357033760
Publication Name
Foundations of Marketing
Item Length
10.9in
Publisher
Cengage Learning
Publication Year
2018
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.8in
Author
O. C. Ferrell, William M. Pride
Features
Revised
Item Width
8.5in
Item Weight
39.2 Oz
Number of Pages
Xxix, 543 Pages

About this product

Product Information

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrells FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357033760
ISBN-13
9780357033760
eBay Product ID (ePID)
3038289292

Product Key Features

Author
O. C. Ferrell, William M. Pride
Publication Name
Foundations of Marketing
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2018
Type
Textbook
Number of Pages
Xxix, 543 Pages

Dimensions

Item Length
10.9in
Item Height
0.8in
Item Width
8.5in
Item Weight
39.2 Oz

Additional Product Features

Lc Classification Number
Hf5415.P6584 2019
Edition Description
Revised Edition
Edition Number
8
Copyright Date
2019
Topic
Marketing / General, General
Lccn
2017-958680
Dewey Decimal
658.8
Intended Audience
College Audience
Dewey Edition
23
Genre
Business & Economics

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m-lobel18

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