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Stacey Danheiser Stand-out Marketing (Paperback)

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Subtitle
How to Differentiate Your Organization in a Sea of Sameness
EAN
9781789664829
ISBN
9781789664829
Release Year
2020
Book Title
Stand-out Marketing
Title
Stand-out Marketing
ISBN-10
1789664829
Genre
Business & Finance
Item Length
158mm
Country/Region of Manufacture
GB
Release Date
03/12/2020
Publication Year
2020
Type
Textbook
Format
Paperback
Language
English
Publication Name
Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness
Item Height
235mm
Author
Dr Simon Kelly, Dr Paul Johnston, Stacey Danheiser
Publisher
Kogan Page LTD
Item Width
158mm
Subject
Management, Marketing, Business
Item Weight
405g
Number of Pages
264 Pages

About this product

Product Information

How do we get customers to choose us over our competitors? In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a sea of sameness by copycat marketing that makes choice difficult. On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing and sales professionals to successfully differentiate themselves from competitors. These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture which enables these competencies. Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9781789664829
eBay Product ID (ePID)
22046549021

Product Key Features

Author
Dr Simon Kelly, Dr Paul Johnston, Stacey Danheiser
Publication Name
Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2020
Type
Textbook
Number of Pages
264 Pages

Dimensions

Item Height
235mm
Item Width
158mm
Item Weight
405g

Additional Product Features

Title_Author
Dr Paul Johnston, Dr Simon Kelly, Stacey Danheiser
Country/Region of Manufacture
United Kingdom

Item description from the seller