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Brand/Story: Cases and Explorations in Fashion Branding by Joseph H. Hancock, II
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- Buy it nowBrand/Story: Cases and Explorations in Fashion Branding by Joseph H. Hancock, II
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Located in: Cardiff, United Kingdom
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eBay item number:184340938519
Item specifics
- Condition
- Book Title
- Brand/Story
- eBay category
- 261186
- eBay condition
- 1000
- ISBN
- 9781501300028
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Brand/Story: Cases and Explorations in Fashion Branding
- Item Height
- 229mm
- Publisher
- Bloomsbury Publishing
- Item Width
- 152mm
- Subject
- Marketing, Business
- Item Weight
- 469g
- Number of Pages
- 224 Pages
About this product
Product Information
Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content Instructor Resources: ~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom ~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-13
9781501300028
eBay Product ID (ePID)
221223508
Product Key Features
Publication Name
Brand/Story: Cases and Explorations in Fashion Branding
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
469g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
PAUL BRIAN CAME !! CAMELOT BOOKS
Warren Came
Camelot House
Cae Glas Road
Cardiff, Rumney
Cardiff
CF3 3JU
United Kingdom
Value added tax number:
- GB 329137652
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:184340938519
Postage and packaging
Item location:
Cardiff, United Kingdom
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| Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| £22.37 (approx EUR 26.32) | See import charges at checkout | United States | Express Delivery (International Priority Shipping) | Estimated between Mon, 17 Jun and Tue, 25 Jun to 43230 |
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