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What Customers Want Using Outcome-Driven Innovation To Create Breakthrough GC E
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- Buy it nowWhat Customers Want Using Outcome-Driven Innovation To Create Breakthrough GC E
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eBay item number:185831248703
Item specifics
- Condition
- ISBN-13
- 9780071408677
- ISBN-10
- 0071408673
- Book Title
- What Customers Want: Using Outcome-Driven Innovation to Create Br
- Title
- What Customers Want: Using Outcome-Driven Innovation to Create Br
- Genre
- Item
- Topic
- Item
- ISBN
- 9780071408677
- EAN
- 9780071408677
- Publication Year
- 2005
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
- Item Height
- 234mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 158mm
- Subject
- Marketing
- Item Weight
- 494g
- Number of Pages
- 240 Pages
About this product
Product Information
Constantly devising new products or services or making substantial improvements on existing ones is essential to ensuring every company's long-term business survival. Today, most companies operate in a paradigm where the innovative aspect of product development is either confused with creativity, or is attached to an ineffective process, as is the case with the product-development cycle favored by most companies. This process not only takes months to complete, but has a high rate of failure (the average Fortune 1000 company wastes between USD50 and USD800 million each year in failed product initiatives). It's clear that a more reliable, streamlined, process-driven approach to innovation as it relates to product development would be a welcome business tool. Capturing What They Crave which is based in part on the author's article in the January 2002 issue of Harvard Business Review replaces the traditional thinking on innovation with the advanced tools and framework readers will need to create a product development process that will constantly move their business forward. In addition, the author's approach overcomes many of the problems associated with traditional market research, concept generation and testing techniques, enabling companies to evaluate the potential of new product and service innovations with both speed and accuracy. The author, a consultant in market research and product strategy, has spent the past 15 years using pattern recognition techniques to devise and implement a universal framework for managing the product development cycle for a number of his clients, including Motorola, Nortel, Bosch, United Technologies and Cordis. Ulwick provides tools and strategies for solving many of the issues that cause failed product initiatives, and demonstrates that innovation is indeed a process that can be obtained and perfected. Readers will find groundbreaking information on such topics as: * The three steps that comprise the innovation process, and the seven causal factors that can derail that process * How product development begins with listening to your customers but succeeds only if you know when to stop listening * An exploration of the innovation formula how to target opportunities for innovation and focus the idea-generating power of your employees on maximizing those opportunities Ulwick's approach to product development works across industries, and for companies of all sizes, offering readers a set of clarifying ideas that will enable them to maximize the benefits of their work for years to come.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071408677
eBay Product ID (ePID)
90288827
Product Key Features
Publication Name
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Height
234mm
Item Width
158mm
Item Weight
494g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
VIAMEN
VIAMEN Ltd
Building 3, Chiswick Park
566 Chiswick High Road
London
London
W4 5YA
United Kingdom
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- GB 211962329
Trade registration number:
- 07227366
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eBay item number:185831248703
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bad seller did not get this item had to get a refund from ebay as the seller did not respond to my emails.... this seems to be a reguler thing with this seller.....
4***4 (333)- Feedback left by buyer.
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bad seller did not get this item and had to get a refund from ebay as the seller did not respond to my emails .... i have since noticed this is a regular thing with this seller ...
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As with all the other negative reviews the seller took my money without dispatching my item. I had to go through eBay to get a refund. Avoid them at all costs.
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