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Jonathan Beller The Cinematic Mode of Production (Paperback)
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Item specifics
- Condition
- Book Title
- The Cinematic Mode of Production-Attention Economy and the Society of the Spectacle
- Publication Name
- The Cinematic Mode of Production
- Title
- The Cinematic Mode of Production
- Format
- Paperback
- Type
- Paperback
- ISBN-10
- 1584655836
- EAN
- 9781584655831
- ISBN
- 9781584655831
- Publisher
- University Press of New England
- Genre
- Films & TV
- Topic
- Society & Culture
- Release Date
- 31/12/2006
- Release Year
- 2006
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 236mm
- Item Length
- 152mm
- Publication Year
- 2006
- Item Width
- 165mm
- Item Weight
- 556g
- Number of Pages
- 352 Pages
About this product
Product Information
Cinema brings the industrial revolution to the eye, writes Jonathan Beller, and engages spectators in increasingly dematerialized processes of social production. In his groundbreaking critical study, cinema is the paradigmatic example of how the act of looking has been construed by capital as productive labor. Through an examination of cinema over the course of the twentieth century, Beller establishes on both theoretical and historical grounds the process of the emergent capitalization of perception. This process, he says, underpins the current global economy. By exploring a set of films made since the late 1920s, Beller argues that, through cinema, capital first posits and then presupposes looking as a value-productive activity. He argues that cinema, as the first crystallization of a new order of media, is itself an abstraction of assembly-line processes, and that the contemporary image is a politico-economic interface between the body and capitalized social machinery. Where factory workers first performed sequenced physical operations on moving objects in order to produce a commodity, in the cinema, spectators perform sequenced visual operations on moving montage fragments to produce an image. Beller develops his argument by highlighting various innovations and film texts of the past century. These innovations include concepts and practices from the revolutionary Soviet cinema, behaviorism, Taylorism, psychoanalysis, and contemporary Hollywood film. He thus develops an analysis of what amounts to the global industrialization of perception that today informs not only the specific social functions of new media, but also sustains a violent and hierarchical global society.
Product Identifiers
Publisher
University Press of New England
ISBN-13
9781584655831
eBay Product ID (ePID)
86652613
Product Key Features
Book Title
The Cinematic Mode of Production-Attention Economy and the Society of the Spectacle
Format
Paperback
Language
English
Publication Year
2006
Number of Pages
352 Pages
Dimensions
Item Height
236mm
Item Width
165mm
Item Weight
556g
Additional Product Features
Country/Region of Manufacture
United States
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