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ANALYSIS FOR MARKETING PLANNING By Donald R Lehmann - Hardcover **Excellent**
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- Buy it nowANALYSIS FOR MARKETING PLANNING By Donald R Lehmann - Hardcover **Excellent**
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eBay item number:186389579076
Item specifics
- Condition
- Very Good
- Seller notes
- ISBN-10
- 0256057834
- Book Title
- Analysis for marketing planning
- ISBN
- 9780256057836
- Publication Year
- 1987
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Analysis for Marketing Planning
- Item Length
- 9.1in
- Publisher
- McGraw-Hill Higher Education
- Item Width
- 5.9in
- Item Weight
- 17.6 Oz
- Number of Pages
- 175 Pages
About this product
Product Information
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0256057834
ISBN-13
9780256057836
eBay Product ID (ePID)
4435461
Product Key Features
Publication Name
Analysis for Marketing Planning
Format
Trade Paperback
Language
English
Publication Year
1987
Type
Textbook
Number of Pages
175 Pages
Dimensions
Item Length
9.1in
Item Width
5.9in
Item Weight
17.6 Oz
Additional Product Features
Target Audience
College Audience
Topic
Marketing / General
Dewey Decimal
658.8/02
Dewey Edition
22
Genre
Business & Economics
Item description from the seller
Business seller information
Collectible Books and Music LLC
CBM LLC
316 California Ave
# 801
89509 Reno, NV
United States
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eBay item number:186389579076
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