Brand/Story by Hancock - softcover

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Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Publish Year
2009
ISBN
9781563676222
Category

About this product

Product Identifiers

Publisher
Bloomsbury Academic & Professional
ISBN-10
1563676222
ISBN-13
9781563676222
eBay Product ID (ePID)
109261320

Product Key Features

Number of Pages
240 Pages
Publication Name
Brand/Story : Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
Language
English
Publication Year
2009
Subject
Marketing / General, Fashion & Accessories, Industries / Fashion & Textile Industry, Advertising & Promotion
Type
Textbook
Subject Area
Design, Business & Economics
Author
Joseph Hancock
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
16.8 Oz
Item Length
9 in
Item Width
6.1 in

Additional Product Features

Intended Audience
College Audience
Reviews
"Overall, the book provides a helpful introduction to fashion-oriented branding and, though it privileges the reader most willing to move beyond the book and perform independent research, it provides ample food for thought for those interested in the past, present, and future of fashion branding." - Fashion, Society & Popular Culture
Dewey Edition
22
Dewey Decimal
687.0688
Table Of Content
Contents: Introduction -- What is Fashion Branding? The Story Begins Thinking Critically: A History of Fashion Brands and Culture -- From Modern to Postmodern and Beyond The History of a King: Ralph Lauren - Lifestyle Merchandising Mass Luxury Style: Dolce & Gabbana -- Fantastically Sexy!!! The Empress of Fashion: Vera Wang -- From Fifth Avenue to Simply Vera In-Store Branding Concepts: Abercrombie & Fitch -- From Safari Gear to Shirtless Hunks Viral Fashion Branding: Johnny Cupcakes -- Chasing Your Dreams! A Great Idea from a New Designer: Dante Beatrix -- It's All in the Graphics Creating a Television Brand: Brini Maxwell -- Now Why Didn't You Think of That? Niche Fashion Branding: Ginch Gonch -- Live Like a Kid Treating People Right: billy blues -- Hitting Below the Waist The Future of Fashion Brands -- Looking into the Crystal Ball
Synopsis
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.
LC Classification Number
HD9940.A2

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