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Business Marketing Management: A Strategic View o... by Speh, Thomas W. Hardback
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Located in: Archbald, Pennsylvania, United States
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eBay item number:194639123905
Item specifics
- Condition
- Subject Area
- Business Informatics
- Educational Level
- Adult & Further Education
- Level
- Business
- Subject
- Management
- ISBN
- 9780324190434
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Business Marketing Management : a Strategic View of Industrial and Organizational Markets
- Item Length
- 9.8in
- Publisher
- Cengage South-Western
- Item Width
- 7.9in
- Item Weight
- 52.9 Oz
- Number of Pages
- 744 Pages
About this product
Product Information
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
0324190433
ISBN-13
9780324190434
eBay Product ID (ePID)
2459157
Product Key Features
Publication Name
Business Marketing Management : a Strategic View of Industrial and Organizational Markets
Format
Hardcover
Language
English
Publication Year
2003
Type
Textbook
Number of Pages
744 Pages
Dimensions
Item Length
9.8in
Item Width
7.9in
Item Weight
52.9 Oz
Additional Product Features
Lc Classification Number
Hf5415.13
Edition Number
8
Reviews
" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text.", 'eoeThe writing is clear and accessible for the targeted audience (not too complex and detailed yet provides appropriate substance), and the cases are timely and diverse.'e, &sb" &sb" &sb" "The writing is clear and accessible for the targeted audience (not too complex and detailed yet provides appropriate substance), and the cases are timely and diverse. &sb" &sb" ?, &sb"" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful. &sb"" &sb""Probably the biggest strength of this book is that it has no obvious &sb"'holes &sb"'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text. &sb""
Table of Content
PART ONE. THE ENVIRONMENT OF BUSINESS MARKETING 1. A Business Marketing Perspective 2. The Business Market: Perspectives on the Organizational Buyer 3. Organizational Buying Behavior PART TWO. MANAGING RELATIONSHIPS IN BUSINESS MARKETING 4. Relationship Strategies for Business Markets 5. E-Commerce Strategies for Business Markets 6. Supply Chain Management PART THREE. ASSESSING MARKET OPPORTUNITIES 7. Segmenting the Business Market 8. Organizational Demand Analysis PART FOUR. FORMULATING BUSINESS MARKETING STRATEGY 9. Business Marketing Planning: Strategic Perspectives 10. Business Marketing Strategies for Global Markets 11. Managing Products for Business Markets 12. Managing Innovation and New Industrial Product Development 13. Managing Services for Business Markets 14. Managing Business Marketing Channels 15. Pricing Strategy for Business Markets 16. Business Marketing Communications: Advertising and Sales Promotion 17. Business Marketing Communications: Managing the Personal Selling Function PART FIVE. EVALUATING BUSINESS MARKETING STRATEGY AND PERFORMANCE 18. Controlling Business Marketing Strategies Cases
Copyright Date
2004
Target Audience
College Audience
Topic
Marketing / General, Marketing / Industrial, General
Lccn
2002-116678
Dewey Decimal
658.8/04
Dewey Edition
21
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:194639123905
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