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Picture 1 of 1
Word of Mouth Marketing: How Smart Companies Get People Talking
by Sernovitz, Andy | HC | VeryGood
US $5.33
ApproximatelyEUR 4.79
Condition:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreAbout condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:195214648896
Item specifics
- Condition
- Very Good
- Seller notes
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781419593338
- Book Title
- Word of Mouth Marketing : How Smart Companies Get People Talking
- Publisher
- Kaplan Publishing
- Item Length
- 9 in
- Publication Year
- 2006
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.8 in
- Genre
- Business & Economics
- Topic
- Marketing / General, General, Advertising & Promotion
- Item Weight
- 14.7 Oz
- Item Width
- 6 in
- Number of Pages
- 184 Pages
About this product
Product Identifiers
Publisher
Kaplan Publishing
ISBN-10
1419593331
ISBN-13
9781419593338
eBay Product ID (ePID)
127408640
Product Key Features
Book Title
Word of Mouth Marketing : How Smart Companies Get People Talking
Number of Pages
184 Pages
Language
English
Topic
Marketing / General, General, Advertising & Promotion
Publication Year
2006
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
14.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2006-024165
Dewey Edition
22
Reviews
"It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend." -- Brad Santeler, Director, Kimberly-Clark "The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. No hype. No smoke and mirrors. No overblown promises." -- Don E. Schultz, Professor Emeritus-in-Service, Northwestern University "Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way." -- Jackie Huba and Ben McConnell, authors of "Creating Customer Evangelists", "There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best." - George Silverman, author ofThe Secrets of Word-of-Mouth Marketing "Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it." - MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc. "Forget the overinflated hype that characterizes many business books. Andy has written a 'real world' guide." - Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum "There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging." - Shawn Gold, Senior Vice President, MySpace "Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here." - Geoff Ramsey, CEO, eMarketer , "There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best." -- George Silverman, author of "The Secrets of Word-of-Mouth Marketing""" "Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it." -- MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc. "Forget the overinflated hype that characterizes many business books. Andy has written a 'real world' guide." -- Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum "There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging." -- Shawn Gold, Senior Vice President, MySpace "Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here." -- Geoff Ramsey, CEO, eMarketer
Afterword by
Kawasaki, Guy.
Dewey Decimal
659.13/3
Synopsis
With straightforward advice and humour, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real ......, Overview: Contemporary Management by Jones and George distinguishes itself through its authorship, comprehensive, current contents, exceptionally rich and relevant examples and applications and experiential exercises provided in every single chapter. This #1 best-selling text continues to redefine what principles of management texts should look, sound, and feel like. As an author team Gareth Jones and Jennifer George are uniquely qualified to write about both the strategic and organizational challenges managers face. Contemporary Management is a comprehensive text that surveys the theoretical underpinnings of modern management thought and research. Through a variety of examples from an expanded number of small business to medium and large companies it shows the reader how those ideas are used by practicing managers. A hallmark of this text is its focus on the "Manager as a Person," which discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems., Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. Foreword by Seth Godin and Afterword by Guy Kawaski.With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work.Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business--that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends., With straightforward advice and humour, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz-when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner-and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion-and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business-that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
LC Classification Number
HF5827.95.S47 2006
Item description from the seller
Business seller information
Thrift Books Global, LLC
TB Thrift Books
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United States
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