Picture 1 of 1
Mass Communication: Living in a Media World by Hanson, Ralph E.
by Hanson, Ralph E. | PB | Good
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreAbout condition
2 available / 2 sold
Price:
US $5.97
ApproximatelyEUR 5.57
- Buy it nowMass Communication: Living in a Media World by Hanson, Ralph E.
Postage:
Located in: Aurora, Illinois, United States
Delivery:
Estimated between Tue, 25 Jun and Fri, 28 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller information
- 99% positive Feedback
Registered as a business seller
Seller assumes all responsibility for this listing.
eBay item number:195500306997
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9781604266009
- Subject Area
- Language Arts & Disciplines, Social Science
- Publication Name
- Mass Communication : Living in a Media World
- Publisher
- CQ Press
- Item Length
- 10 in
- Subject
- Communication Studies, Media Studies, Journalism
- Publication Year
- 2010
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1 in
- Features
- Revised
- Item Weight
- 47.9 Oz
- Item Width
- 8 in
- Number of Pages
- 696 Pages
About this product
Product Information
Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students' ability to be smarter consumers of media or think critically about the media's role in today's society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text that will save your students as much as $50. Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of: - the role of social media in breaking domestic and international news stories; - video games as a form of interactive media; - the newspaper industry's continuing financial woes; - further consolidation of the media industry with the NBC/Comcast merger and the News Corporation's purchase of the Wall Street Journal; - public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics; and - integrated marketing communication in the advertising chapter. UNIQUE FEATURES HELP REINFORCE THE BOOK'S APPROACH: - Chapter-opening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone. - Timelines place important media events in a broader historical context. - Test Your Media Literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption. - A marginal glossary helps reinforce learning of key concepts as students read. THE SEVEN TRUTHS THEY DON'T WANT YOU TO KNOW ABOUT THE MEDIA: 1. The media are essential components of our lives. 2. There are no mainstream media (MSM). 3. Everything from the margin moves to the center. 4. Nothing's new--everything that happened in the past will happen again. 5. New media are always scary. 6. Activism and analysis are not the same thing. 7. There is no they.
Product Identifiers
Publisher
CQ Press
ISBN-10
1604266007
ISBN-13
9781604266009
eBay Product ID (ePID)
84592270
Product Key Features
Number of Pages
696 Pages
Language
English
Publication Name
Mass Communication : Living in a Media World
Publication Year
2010
Subject
Communication Studies, Media Studies, Journalism
Features
Revised
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
47.9 Oz
Item Length
10 in
Item Width
8 in
Additional Product Features
Edition Number
3
LCCN
2009-053989
Dewey Edition
23
Target Audience
College Audience
Number of Volumes
00 Vols.
Illustrated
Yes
Dewey Decimal
302.23
Edition Description
Revised Edition
Lc Classification Number
P90.H314 2010
Table of Content
PART ONE: INTRODUCTION TO THE MEDIALiving in a Media WorldMass Communication Effects: How Society and Media InteractThe Media Business: Consolidation, Globalization, and the Long TailPART TWO: PRINT MEDIABooks: The Birth of the Mass MediaMagazines: The Power of Words and ImagesNewspapers & the News: Reflection of a Democratic SocietyPART THREE: ELECTRONIC MEDIAAudio: Music and Talk Across MediaMovies: Mass Producing EntertainmentTelevision: Broadcast and BeyondThe Internet: Mass Communication Gets PersonalPART FOUR: STRATEGIC COMMUNICATIONAdvertising: Selling a MessagePublic Relations: Interactions, Relationships, and the NewsPART FIVE: REGULATION AND CONTROL OF THE MEDIAMedia Law: Free Speech and FairnessMedia Ethics: Truthfulness, Fairness, and Standards of DecencyGlobal Media: Communication Around the World
Copyright Date
2010
Item description from the seller
Business seller information
Thrift Books Global, LLC
TB Thrift Books
18300 Cascade Ave S
Ste 150
98188 Seattle, WA
United States
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:195500306997
Postage and packaging
Item location:
Aurora, Illinois, United States
Posts to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Samoa, Worldwide, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | Economy Shipping | Estimated between Tue, 25 Jun and Fri, 28 Jun to 43230 |
| US $15.99 (approx EUR 14.91) | US $15.99 (approx EUR 14.91) | United States | Expedited Shipping | Estimated on or before Mon, 24 Jun to 43230 |
| Taxes |
|---|
| Seller charges sales tax in |
Sales tax for an item #195500306997
Sales tax for an item #195500306997
Seller collects sales tax/VAT for items dispatched to the following states:
| County | VAT rate |
|---|---|
| Missouri (MO) | 8.238% |
Returns policy
| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 30 days | Money back | Seller pays for return postage |
The seller is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most Buy It Now purchases are protected by the Consumer Rights Directive, which allow you to cancel the purchase within seven working days from the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Registered as a business seller
Seller Feedback (5,223,538)
r***r (3662)- Feedback left by buyer.
Past month
Verified purchase
Very nice book in great condition as described. Fast shipping appreciated.
3***. (1552)- Feedback left by buyer.
Past month
Verified purchase
Great description and fast shipping! Was in really good shape better then expected
r***9 (3035)- Feedback left by buyer.
Past month
Verified purchase
AAAA. As desc fasr ship tks