Marketing Management , Kotler, Philip , loose_leaf , Good Condition
US $68.59
ApproximatelyEUR 61.62
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Free USPS Media MailTM.
Located in: Valrico, Florida, United States
Delivery:
Estimated between Fri, 27 Sep and Mon, 30 Sep to 43230
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eBay item number:196367475225
Item specifics
- Condition
- ISBN
- 9780134236933
- Subject Area
- Computers, Business & Economics
- Publication Name
- Marketing Management, Student Value Edition
- Publisher
- Pearson Education
- Item Length
- 10.8 in
- Subject
- Desktop Applications / Suites, Marketing / General
- Publication Year
- 2015
- Type
- Textbook
- Format
- Ringbound
- Language
- English
- Item Height
- 1.3 in
- Item Weight
- 57.6 Oz
- Item Width
- 8.4 in
- Number of Pages
- 832 Pages
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134236939
ISBN-13
9780134236933
eBay Product ID (ePID)
212063442
Product Key Features
Number of Pages
832 Pages
Language
English
Publication Name
Marketing Management, Student Value Edition
Publication Year
2015
Subject
Desktop Applications / Suites, Marketing / General
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Ringbound
Dimensions
Item Height
1.3 in
Item Weight
57.6 Oz
Item Length
10.8 in
Item Width
8.4 in
Additional Product Features
Edition Number
15
Intended Audience
College Audience
Table Of Content
Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success
Item description from the seller
Registered as a business seller
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- y***3 (180)- Feedback left by buyer.Past monthVerified purchaseGreat shipping time. I received the item two days ahead of the expected delivery. AMAZING SERVICE. Thank you.
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