Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to...

by Moore, Geoffrey A. | PB | VeryGood
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Condition:
Very Good
“First printing of 3rd edition. Minimal wear and bumping to corners is consistent with age and use. ”... Read moreAbout condition
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Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“First printing of 3rd edition. Minimal wear and bumping to corners is consistent with age and use. ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9780062292988
Category

About this product

Product Identifiers

Publisher
HarperCollins
ISBN-10
0062292986
ISBN-13
9780062292988
eBay Product ID (ePID)
167765618

Product Key Features

Edition
3
Book Title
Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers
Number of Pages
288 Pages
Language
English
Publication Year
2014
Topic
Marketing / General, Reference, Technical & Manufacturing Industries & Trades, Management, New Business Enterprises, Sales & Selling / General
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Author
Geoffrey A. Moore
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
7.7 Oz
Item Length
8 in
Item Width
5.3 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
658.8
Synopsis
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets., The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado , and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. "
LC Classification Number
HF5439.H54M66 2014

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