Back to home page
|Listed in category:

Picture 1 of 1

Advertising and Sales Promotion by Kaser, Ken - Picture 1 of 1
Have one to sell?
Sell it yourself

Advertising and Sales Promotion by Kaser, Ken

One Planet Books
(29696)
Registered as a business seller
Seller's other items
Contact seller
US $12.95
ApproximatelyEUR 11.22
Condition:
Like New
Breathe easy. Returns accepted.
Postage:
Free USPS Media MailTM.
Located in: Columbia, Missouri, United States
Delivery:
Estimated between Fri, 1 Aug and Thu, 7 Aug
Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the delivery service selected, the seller's delivery history and other factors. Delivery times may vary, especially during peak periods.
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
    Diners Club

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Seller assumes all responsibility for this listing.
eBay item number:196996893252

Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Book Title
Advertising and Sales Promotion
ISBN
9781111573232

About this product

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1111573239
ISBN-13
9781111573232
eBay Product ID (ePID)
114066513

Product Key Features

Number of Pages
480 Pages
Language
English
Publication Name
Advertising and Sales Promotion
Publication Year
2012
Subject
Marketing / General, General, Advertising & Promotion, Teaching Methods & Materials / General
Type
Textbook
Author
Ken Kaser
Subject Area
Education, Business & Economics
Format
Hardcover

Dimensions

Item Height
11 in
Item Weight
44 Oz
Item Length
1 in
Item Width
8.6 in

Additional Product Features

Intended Audience
College Audience
LCCN
2013-400422
Reviews
1. WHAT IS ADVERTISING?History of Advertising. Influences on Advertising. The Advertising Industry and Careers.2. CONSUMER BEHAVIOR.The Consumer Is in Charge. Consumer Purchase Classifications. Influences on Consumer Behavior.3. THE BASICS OF MARKETING.The Marketing Concept. The Target Market. Market Segmentation.4. PRODUCT AND PRICE PLANNING.Product Development. Product Life Cycle. Price Planning.5. DISTRIBUTION PLANNING.Channel of Distribution. Supply Chain Management. Distribution Logistics.6. PROMOTION PLANNING.Promotion. Advertising and Public Relations. Personal Selling and Sales Promotion. Other Types of Promotion.7. ADVERTISING MEDIA.Traditional Advertising Media. The Internet and Advertising. Alternative Forms of Advertising Media.8. EFFECTIVE ADVERTISING AND SALES PROMOTION.Developing an Effective Advertising Campaign. Marketing Research for Advertising. Developing an Effective Sales Promotion Strategy.9. COMMUNICATING EFFECTIVE ADVERTISING AND PROMOTIONAL MESSAGES.Role of Communication. Types of Communication. Effective Advertising and Promotional Messages.10. MANAGEMENT OF EFFECTIVE ADVERTISING.The Advertising Plan. Creation of the Advertisement. Analysis and Evaluation of Advertising Messages.11. CONSUMER-ORIENTED ADVERTISING AND SALES PROMOTION.Consumer-Oriented Advertising. Consumer-Oriented Sales Promotions. Branding and Positioning.12. THE ECONOMICS OF ADVERTISING.Advertising and the Economy. Financial Planning for Advertising. Factors Affecting the Advertising Budget.13. LEGAL AND ETHICAL ISSUES AFFECTING ADVERTISING.Government Regulation. Self-Regulation. Ethics in Advertising.14. ADVERTISING IN A MULTICULTURAL MARKET.A Global Vision. Diversity and Advertising. Cross-Cultural Communication.15. PLANNING YOUR FUTURE IN ADVERTISING.A Career in Advertising. The Workplace. Leadership, Career Development, and Team Building.
Illustrated
Yes
Table Of Content
1. WHAT IS ADVERTISING?History of Advertising. Influences on Advertising. The Advertising Industry and Careers.2. CONSUMER BEHAVIOR.The Consumer Is in Charge. Consumer Purchase Classifications. Influences on Consumer Behavior.3. THE BASICS OF MARKETING.The Marketing Concept. The Target Market. Market Segmentation.4. PRODUCT AND PRICE PLANNING.Product Development. Product Life Cycle. Price Planning.5. DISTRIBUTION PLANNING.Channel of Distribution. Supply Chain Management. Distribution Logistics.6. PROMOTION PLANNING.Promotion. Advertising and Public Relations. Personal Selling and Sales Promotion. Other Types of Promotion.7. ADVERTISING MEDIA.Traditional Advertising Media. The Internet and Advertising. Alternative Forms of Advertising Media.8. EFFECTIVE ADVERTISING AND SALES PROMOTION.Developing an Effective Advertising Campaign. Marketing Research for Advertising. Developing an Effective Sales Promotion Strategy.9. COMMUNICATING EFFECTIVE ADVERTISING AND PROMOTIONAL MESSAGES.Role of Communication. Types of Communication. Effective Advertising and Promotional Messages.10. MANAGEMENT OF EFFECTIVE ADVERTISING.The Advertising Plan. Creation of the Advertisement. Analysis and Evaluation of Advertising Messages.11. CONSUMER-ORIENTED ADVERTISING AND SALES PROMOTION.Consumer-Oriented Advertising. Consumer-Oriented Sales Promotions. Branding and Positioning.12. THE ECONOMICS OF ADVERTISING.Advertising and the Economy. Financial Planning for Advertising. Factors Affecting the Advertising Budget.13. LEGAL AND ETHICAL ISSUES AFFECTING ADVERTISING.Government Regulation. Self-Regulation. Ethics in Advertising.14. ADVERTISING IN A MULTICULTURAL MARKET.A Global Vision. Diversity and Advertising. Cross-Cultural Communication.15. PLANNING YOUR FUTURE IN ADVERTISING.A Career in Advertising. The Workplace. Leadership, Career Development, and Team Building.
Synopsis
Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. Prepare for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND SALES PROMOTION, its accompanying supplements, and author-driven learning and teaching support.
LC Classification Number
MLCM 2016/40462 (H)

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
About this seller

One Planet Books

99.2% positive Feedbackβ€’239K items sold

Joined Jun 2012
Usually responds within 24 hours
Registered as a business seller
Visit shopContact

Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage cost
5.0
Delivery time
5.0
Communication
5.0

Seller Feedback (44,153)

All ratings
Positive
Neutral
Negative
See all Feedback

More to explore: