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Global Marketing, Global Edition by Mark Green, Warren Keegan (Paperback, 2020)
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- Buy it nowGlobal Marketing, Global Edition by Mark Green, Warren Keegan (Paperback, 2020)
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Located in: Manchester, United Kingdom
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eBay item number:204706541438
Item specifics
- Condition
- ISBN
- 9781292304021
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing, Global Edition
- Item Height
- 269mm
- Publisher
- Pearson Education The Limited
- Item Width
- 213mm
- Subject
- Management, Marketing
- Item Weight
- 1206g
About this product
Product Information
For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9781292304021
eBay Product ID (ePID)
10046611699
Product Key Features
Publication Name
Global Marketing, Global Edition
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2020
Type
Textbook
Dimensions
Item Height
269mm
Item Width
213mm
Item Weight
1206g
Additional Product Features
Country/Region of Manufacture
United Kingdom
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M35 Tech LTD
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