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Direct Marketing: Strategy, Planning, Execution
US $15.99
ApproximatelyEUR 13.71
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowDirect Marketing: Strategy, Planning, Execution
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Postage:
Free USPS Media MailTM.
Located in: Jacksonville, Florida, United States
Delivery:
Estimated between Fri, 15 Aug and Thu, 21 Aug to 94104
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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Seller assumes all responsibility for this listing.
eBay item number:205616282371
Item specifics
- Condition
- EAN
- 9780070460324
- ISBN
- 9780070460324
About this product
Product Identifiers
Publisher
McGraw-Hill Trade
ISBN-10
0070460329
ISBN-13
9780070460324
eBay Product ID (ePID)
37351
Product Key Features
Edition
3
Book Title
Direct Marketing : Strategy, Planning, Execution
Number of Pages
480 Pages
Language
English
Topic
Marketing / General, Advertising & Promotion
Publication Year
1994
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.7 in
Item Weight
28.8 Oz
Item Length
9.1 in
Item Width
6.2 in
Additional Product Features
LCCN
94-021282
Dewey Edition
20
Dewey Decimal
658.8/4
Table Of Content
Introduction.Strategy Planning Marketing Plan.Propositions.Mailing Lists.Print Media.Broadcast.Telemarketing.Research.Testing Positioning.Creative Tactics.Copywriting Art Direction.Direct Mail Formats.Television Spots.Production Planning.Back End Promotions.Fulfillment.DM Economics.The Future.
Synopsis
Shows marketing managers in every business area how to maximize results with direct marketing methods. This edition provides information on: database marketing, list management, infomercials, post-mail and predictive research, packaged goods, computer systems, catalogues and budget planning.
LC Classification Number
HF5415.126.N37 1995
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Seller Feedback (1,750)
- y***o (529)- Feedback left by buyer.Past monthVerified purchaseExcellent Seller, A+++
- y***y (396)- Feedback left by buyer.Past monthVerified purchaseGreat quality book. Condition as described. Great value. Great eBayer!
- n***2 (949)- Feedback left by buyer.Past monthVerified purchaseHigh quality book. Fast shipping. Thank you.
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Popular categories from this shop
Seller Feedback (1,750)
- y***o (529)- Feedback left by buyer.Past monthVerified purchaseExcellent Seller, A+++
- y***y (396)- Feedback left by buyer.Past monthVerified purchaseGreat quality book. Condition as described. Great value. Great eBayer!
- n***2 (949)- Feedback left by buyer.Past monthVerified purchaseHigh quality book. Fast shipping. Thank you.