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All Marketers Are Liars: The Underground Classic That Explains (1591845335)

goodreads2015
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US $12.99
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eBay item number:222549646161
Last updated on 03 Sep, 2024 00:11:00 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
1591845335
Book Title
All Marketers Are Liars : The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
Publisher
Penguin Publishing Group
Item Length
6.9 in
Publication Year
2012
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.4 in
Author
Seth Godin
Genre
Social Science, Business & Economics
Topic
Marketing / General, Media Studies, Advertising & Promotion, Marketing / Research
Item Weight
4.8 Oz
Item Width
5 in
Number of Pages
240 Pages

About this product

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1591845335
ISBN-13
9781591845331
eBay Product ID (ePID)
111460903

Product Key Features

Book Title
All Marketers Are Liars : The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
Number of Pages
240 Pages
Language
English
Topic
Marketing / General, Media Studies, Advertising & Promotion, Marketing / Research
Publication Year
2012
Illustrator
Yes
Genre
Social Science, Business & Economics
Author
Seth Godin
Format
Trade Paperback

Dimensions

Item Height
0.4 in
Item Weight
4.8 Oz
Item Length
6.9 in
Item Width
5 in

Additional Product Features

Intended Audience
Trade
Reviews
Praise for Seth Godin: "Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off." -- Forbes "It's easy to see why people pay to hear what he has to say." -- Time "If Seth Godin didn't exist we'd need to invent him." --Alan Webber, founder, Fast Company "If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin." --Micah Sifry, cofounder, Personal Democracy Forum "Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary." -- Miami Herald From the Hardcover edition.
Grade From
Twelfth Grade
Synopsis
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

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goodreads2015

goodreads2015

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