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Research Methods for Business Students (3rd Edition) By Mark N.K. Saunders, Phi
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Item specifics
- Condition
- Level
- Business
- Subject
- Methodism
- ISBN
- 9780273658047
- Publication Name
- Research Methods for Business Students
- Item Length
- 9.7in
- Publisher
- Prentice Hall PTR
- Publication Year
- 2004
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Features
- Revised
- Item Width
- 7.4in
- Item Weight
- 31.1 Oz
- Number of Pages
- 528 Pages
About this product
Product Information
Research Methods for Business Students (3rd EDITION)Mark NK Saunders, Oxford Brookes University Business School Philip Lewis, Gloucestershire Business School, University of Gloucestershire Adrian Thornhill, Gloucestershire Business School, University of Gloucestershire This revised and fully-updated EDITION continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written in a manner which greatly facilitates self-study, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. New features: bull; bull; bull; bull;Discussion of a range of web based approaches for collecting data bull;Internet addresses for selected on-line Government datasets from throughout the world bull;Advice on undertaking research in international settings bull;Section on presenting research findings orally bull;New case studies with discussion questions bull;Additional international worked examples and diagrams bull;Enhanced Website with separate student and lecturer sections bull;Extensive glossary with over 300 definitions of key terms Classic features: bull; bull;The best selling Business and Management research methods text book bull;Application of appropriate information technology as an integral part of the text bull;Wide variety of worked examples from across business and management bull;Self check questions with answers for each chapter bull;Help with progressing the student's research project Research Methods for Business Students is suitable for final year undergraduate and masters students.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0273658042
ISBN-13
9780273658047
eBay Product ID (ePID)
2294212
Product Key Features
Publication Name
Research Methods for Business Students
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2004
Type
Textbook
Number of Pages
528 Pages
Dimensions
Item Length
9.7in
Item Height
0.7in
Item Width
7.4in
Item Weight
31.1 Oz
Additional Product Features
Lc Classification Number
Hd30.4.S28 2003
Edition Description
Revised Edition
Edition Number
3
Table of Content
1 The Nature of Business and Management Research and Structure of this Book 2 Formulating and Clarifying the Research Topic 3 Critically Reviewing the Literature 4 Deciding on the Research Approach and Choosing a Research Strategy 5 Negotiating Access and Research Ethics 6 Selecting Samples 7 Using Secondary Data 8 Collecting Primary Data Through Observation 9 Collecting Primary Data Using Semi-Structured and In-Depth Interviews 10 Collecting Primary Data Using Questionnaires 11 Analysing Quantitative Data 12 Analysing Qualitative Data 13 Writing and Presenting Your Project Report
Copyright Date
2003
Target Audience
College Audience
Topic
General, Management
Lccn
2002-029313
Dewey Decimal
650.072
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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