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Selling The Invisible: A Field Guide to Modern Marketing

Condition:
New
Price:
£14.03
ApproximatelyEUR 16.50
Postage:
Doesn't post to United States. See detailsfor postage
Located in: Southport, United Kingdom
Delivery:
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30 days return. Buyer pays for return postage. See details- for more information about returns
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eBay item number:226023253975
Last updated on 23 Apr, 2024 11:57:43 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780446672313
Publication Year
2012
Type
Textbook
Format
Paperback
Language
English
Publication Name
Selling the Invisible: a Field Guide to Modern Marketing
Item Height
190mm
Author
Harry Beckwith
Publisher
Little, Brown & Company
Item Width
130mm
Subject
Business
Item Weight
200g
Number of Pages
256 Pages

About this product

Product Information

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; and Seeing the Forest Around the Falling Trees.

Product Identifiers

Publisher
Little, Brown & Company
ISBN-13
9780446672313
eBay Product ID (ePID)
176258554

Product Key Features

Author
Harry Beckwith
Publication Name
Selling the Invisible: a Field Guide to Modern Marketing
Format
Paperback
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
190mm
Item Width
130mm
Item Weight
200g

Additional Product Features

Title_Author
Harry Beckwith
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

OBuy UK Ltd.
Kamil Carman
12 Lawrence Avenue
Helensburgh
West Dunbartonshire
G84 7JJ
United Kingdom
Show contact information
:liamEmoc.liamg@namracallets
Value added tax number:
  • GB 171 6694 84
Trade registration number:
  • SC453448
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