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Designing and Producing the Television Commercial
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Located in: Osseo, Minnesota, United States
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Estimated between Thu, 13 Jun and Mon, 17 Jun to 43230
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eBay item number:226127192724
Item specifics
- Condition
- ISBN
- 9780205365388
- Subject Area
- Business & Economics, Language Arts & Disciplines
- Publication Name
- Designing and Producing the Television Commercial
- Item Length
- 9.3 in
- Publisher
- Allyn & Bacon, Incorporated
- Subject
- Communication Studies, Advertising & Promotion
- Publication Year
- 2003
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5 in
- Item Width
- 7 in
- Item Weight
- 14.1 Oz
- Number of Pages
- 264 Pages
About this product
Product Information
Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
Product Identifiers
Publisher
Allyn & Bacon, Incorporated
ISBN-10
0205365388
ISBN-13
9780205365388
eBay Product ID (ePID)
2837620
Product Key Features
Publication Name
Designing and Producing the Television Commercial
Format
Trade Paperback
Language
English
Subject
Communication Studies, Advertising & Promotion
Publication Year
2003
Type
Textbook
Subject Area
Business & Economics, Language Arts & Disciplines
Number of Pages
264 Pages
Dimensions
Item Length
9.3 in
Item Height
0.5 in
Item Width
7 in
Item Weight
14.1 Oz
Additional Product Features
LCCN
2003-044417
Lc Classification Number
Hf6146.T42e43 2004
Table of Content
Each chapter contains "Discussion Questions," "Recommended Reading," "Recommended Web Site," and "Notes." Preface. 1. TV Commercials and the People Who Make Them. What Is a TV Commercial?Case Study.Components of the Commercial.Class Exercise.The TV Commercial in Society.Who Makes Television Commercials?Overview of the Process.Profile of an Account Executive: Pennie Gorney. 2. The TV Commercial Industry. The Business Model.A Little History About Broadcasting.The Birth of the TV Commercial.Rules, Regulations, and Strong Suggestions.Looking to the Future. 3. Advertising Research and Strategy. Marketing and Advertising Research.Who Plays the Ad Game? 4. Creative Development. The Creative Team.Profile of a Writer: Danielle Teschner.The Starting Points of the Creative Concept.The Creative Concept.The Theme.The Style.Class Exercise.Writing and Design.Focus Group.Concept Modification.The Client Pitch Meeting. 5. Selecting the Director. The Commercial Pool.Production Companies and Directors.The Bidding Process. 6. The Client Estimate. The Agency Production Team.The Client Estimate.Other Production Costs.Preparation and Delivery of the Client Production Estimate. 7. Pre-Production. Pre-Production Tasks In Brief.Pre-Production Tasks In Detail. 8. Shooting the Commercial. The Chronology of the Shoot.Build Days and Pre-Light.The Crew.The Day of the Shoot.Shooting to the Board.Back to Shooting.The Role of the Client and Agency.Communication on the Set.Breakdown and Wrap. 9. Sound, Graphics, Special Effects, and Animation. Sound Basics.Graphics Basics.Graphics, Special Effects, and Animation Design and Production. 10. Postproduction. Film Editing.Analog Tape Editing.Digital Postproduction.Editing Aesthetics.Agency Review.Final Output. 11. The Wrap. Traffic.Wrapping up Business.Talent Rights.Holding Fees and Residual Payments.Summary. Glossary. Bibliography.
Copyright Date
2004
Target Audience
College Audience
Dewey Decimal
659.14/3
Dewey Edition
21
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:226127192724
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Item location:
Osseo, Minnesota, United States
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
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