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Marketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas,
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- Buy it nowMarketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas,
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Located in: Hereford, United Kingdom
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eBay item number:234939837211
Item specifics
- Condition
- Very Good
- Seller notes
- “Bumped edges. Scratches to the cover. Sun damage to the edges of the pages.”
- Book Title
- Marketing Greatest Hits Volume 2: Another Masterclass in Modern M
- ISBN
- 9781408157213
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas
- Item Height
- 198mm
- Publisher
- Bloomsbury Publishing
- Item Width
- 129mm
- Subject
- Marketing
- Item Weight
- 170g
- Number of Pages
- 208 Pages
About this product
Product Information
Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach. Praise for Marketing Greatest Hits Volume I: Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10. BA Business Life
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-13
9781408157213
eBay Product ID (ePID)
112400327
Product Key Features
Publication Name
Marketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
208 Pages
Dimensions
Item Height
198mm
Item Width
129mm
Item Weight
170g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Y-Not-Books
Y-Not Books Ltd
Unit 1
Forest Road
Hay-on-Wye
Herefordshire
HR3 5DS
United Kingdom
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- GB 273236800
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- 07848148
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CRN Number:
- 07848148
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eBay item number:234939837211
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